Bigger space makes way for a grander display and compelling fringe programs
Changing consumer dynamics to push growth in furnishing market to 8% by 2018
After the overwhelming success of Heimtextil India this summer, Messe Frankfurt has announced announce the next edition of inspiration – Heimtextil India 2015 that aims to bring with it enhanced opportunities to network during the Indian buying season, from 25 – 27 June 2015 at Pragati Maidan, New Delhi. The organisers, in a series of moves to scale up the exhibition level, have decided to focus on technical innovations, upcoming talents, knowledge sharing, as well as home furnishing and textile market developments through strategically planned fringe programmes.
Covering 4,000 sqm exhibiting space, the second edition of the fair will be 40% per cent bigger than the previous one. Along with the increase in floor space, bookings for the 2015 edition is also up with more than 50% of the space already locked by major Indian brands. Demand for space from international manufacturers of home furnishing and contract textiles remains strong with confirmations expected in the coming months.
Reaffirming trust in the Heimtextil brand, India’s premier manufacturer of home fabrics, D’Decor has signed on as the platinum partner for the second edition of the fair. Speaking about the sponsorship, Mr. Ajay Arora, Managing Director, D’Decor said “We are happy to associate and support Heimtextil India in their second edition, because this fair acknowledges the fact that the Indian home textile is on a growth path. It is a great platform to aggregate the serious players in the organised home textile segment and helps to reinforce our opportunities for connecting with the Indian trade fraternity.”
The high buyer confidence and business potential demonstrated at the first edition of the fair has urged many of the last years’ exhibitors to return with ABN textiles, New Castle- Devaa Textiles, Premier Fine Linens Pvt Ltd, KC Fabrics, Victor Textiles Ltd, Roshan Creations and many others already signing up more than eight months before the fair. Manufacturers and exporters of interior textiles and furnishing solutions, Dicitex Furnishing has also come on board as the gold partner whereas Rumours – Ascent Décor Pvt Ltd., will partake as the silver partner for the second edition.
Mr Nimish Arora, Managing Director, Dicitex Furnishing said: “We decided to participate in Heimtextil India again as we noticed the advantages the brand presents in reaching home planners, interior designers and buyers, especially bulk buyers and retailers, from various segments across the country. It is a great way to connect with so many new customers from across the country in just three days. Moreover, the platform creates healthy competition by bringing the best in the industry on one platform leading to healthy interactions and business. We look forward to the 2015 edition where we plan to introduce a vibrant line of plush velvets, digital prints and exquisite embroideries as well launch a new digitally printed bed sheet collection in exquisite design and colours.”
Growth of modern trade outlets, retail revolution and the move towards luxury and premium products are reflecting the vibrancy and upbeat mood of the Indian home textile industry. In line with the lifestyle changes and growth in dispensable incomes, the increasing consumer interest towards décor and lifestyle products will be the essential demand driver for home furnishings.
Expected to witness a compound annual growth rate of around 8% during 2013-2018, Indian home furnishing market is set to cross Rs. Rs. 30593 Cr (USD 5 billion) revenues by 2018. The boom in realty, retail and hospitality sectors will also spur demand for interior and decorative products, making the future of home furnishings more promising.
Creating the perfect launchpad for new ideas and innovations, Heimtextil India 2015 will represent the entire gamut of home furnishing and contract textile products, classified into nine all-encompassing product categories such as: bedroom, bath linen, table linen, kitchen textiles, window decorations, furniture fabric salon, textile floor coverings, walls of the world, as well as edesign and technology.
The fair’s strategic co-location with Ambiente India will offer an ultra-convenient sourcing experience to home fashion buyers in India by offering the widest spectrum of interior, lifestyle, furnishing, collectibles and home décor products all under one roof.
Bigger space makes way for a grander display and compelling fringe programmes
With an aim to tap the creative potential between fashion and functionality in the home furnishing and textiles sector, the second edition of the fair will also comprise a series of attractive features, demand perspectives and trend expertise. Elaborating on this, Mr Raj Manek, Executive Director and Board Member of Messe Frankfurt Asia Holding Ltd, shared: “For the second edition, we strive to achieve the dual objective of bringing modern home textile and furnsihing products from India and across the globe available within the reach of Indian buyers while educating and entralling home fashion industry players through the fair’s unique exhibition, features and design forum format. Aligning the structure and strategy is essential and with planning underway, we hope to make an official announcement about the concurrently scheduled programmes soon.”
Bookings for space are now being accepted on a first come first serve basis. For further information about the show, please visitwww.heimtextil-india.in
To learn more about the worldwide textile fairs of Messe Frankfurt, please visit www.texpertise-network.messefrankfurt.com
Messe Frankfurt
Messe Frankfurt is one of the world’s leading trade fair organisers, generating around €545 million in sales and employing some 2,000 people worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries and around 50 international Sales Partners, allowing it to serve its customers on location in more than 150 countries. Messe Frankfurt events take place at more than 30 locations around the globe. In 2013, Messe Frankfurt organised a total of 113 trade fairs, of which more than half took place outside Germany.
Comprising an area of 578,000 square metres, Messe Frankfurt’s exhibition grounds are home to ten exhibition halls. The company also operates two congress centres.The company is publicly owned, with the City of Frankfurt holding 60 percent and the State of Hesse 40 percent.
For more information, please visit our website at www.messefrankfurt.com