Adorned with the most attractive collections from 165 exhibitors and more than 300 brands, Ambiente India and Heimtextil India put on a spectacular show this June attracting 7,059 trade buyers and design professionals. The co-located platforms have earned a repute among buyers for quality product sourcing and its business-focused design content.
India’s foray into the world of home fashion innovations begins at Heimtextil India and Ambiente India every buying season. With the theme of “My Heritage, My New India” the 2018 edition of Heimtextil India and Ambiente India traced heritage influences and modern design inspirations through novel product displays and first-looks of the season.
2018 saw the return of world-renowned brand D’décor with its newly launched Fabricare, along with Aadyam Handwoven by Aditya Birla Group, Reliable Drapes known for their stunning fabrics and theme-based designs; décor brands such as Indecrafts, Threesixty, Sunrise-the gift world, Le Dimora, Tashnaa for the noteworthy craftsmanship, unique wallpaper concepts by All India Wall Paper Coverings Association; and inspiring heritage showcases in miniature painting, terracotta, cane & bamboo arts, wood craving & wood inlay, bidri craft, mithila painting, wood craving, brass engraving and pottery put up by National Awardees.
Buyer delegations from Hospitality Purchase Managers Forum (HPMF), Buying Agents Association (BAA), Corporate Gifting Association of India (CGAI) who visited the fair reportedly developed a strong network of suppliers they would be sourcing home, lifestyle, fashion and textiles products from and many business deals were generated during the three days in the capital. Exhibitors reportedly confirmed to have also met buyers from Australia, China, France, Germany, Japan, the UK & the USA.
Mr Raj Manek, Executive Director and Board Member, Messe Frankfurt Asia Holding Ltd said: “We have always had a clear objective of attracting only relevant, quality buyers and design professionals to the show. Our specially curated fringe programmes for segments of our client’s business interests reflect that. The overwhelming industry feedback has re-instilled confidence that this edition once again generated strong associations with business being the prime focus.”