- More than 5000 stickers in over 30 languages make messaging a fun visual experience
- Sticker packs cater to various moods and occasions for use across all age-groups
New Delhi, September 08, 2015: hike messenger, one of India’s fastest growing Internet companies, today announced the launch of over 5000 new stickers in 30 local Indian languages, making it the largest repository of local Indian stickers amongst any messaging app. The new sticker packs, which are available for free, are specially designed to make messaging fun and help express emotions better in our very own Indian way.
The sticker packs have colloquial expressions, playful slangs, movie dialogues, popular expressions used in social occasions, greetings, wishes and much more. The stickers have been bucketed under more than 25 categories including region specific lingos such as Punjab Di Shaan, Hyderabadi Aashiqui, Dhakad Haryana and for various social conversations & age-groups with sticker packs like Prem Amar, Heer Ranjha, O womaniya, Smarty Pants, Hostel Masti, Office Office, Gharwalo ke Taane, Yaariya, Bahanebaazi; making messaging a fun, addictive and really playful experience.
Some of the stickers…
Kavin Bharti Mittal, Founder and CEO, hike messenger, said, “Messaging is undergoing a profound transformation with users increasingly looking at better ways of expressing themselves. Stickers are a big hit with users and it’s becoming clear that it’s hard to go back to simple text once you’ve witnessed the deep emotion through which one can converse using hike’s 5000 local stickers in 30 different languages.”
hike also announced the launch of automatic Sticker Suggestions in its latest update hike 4.0, which recommends the perfect sticker for every moment based on what users type making it extremely easy for consumers to discover and use stickers (Watch how it works). Furthermore, the technology for exchanging stickers has also been designed in such a way that sending stickers is consumes minimal data and works extremely well on 2g, making it super data efficient and an attractive proposition for consumers across the country.
Mittal adds, “With Sticker Suggestions its takes milliseconds to find the perfect emotion in any moment and with stickers optimised for 2G, more people can enjoy new ways to express themselves in their local ways.”
With this launch, the company has also simultaneously announced a contest asking people to send in their favorite phrase and get a sticker with their own face and own phrase on hike. This is aimed at allowing consumers to get their own personalized sticker on hike.
About hike:
Launched in December 2012, Hike has acquired over 35 Million users as of August 2014, in around 20 months since its launch. The popular app boasts of a fairly young user base with over 90 per cent of its users being under the age of 25 and residing in India. The Hike chat application has localized features, which are developed keeping in mind the infrastructural and cultural requirements of the country. Hike is loaded with features that are designed to make chatting a fun experience. Some of its key features include; Hike Offline – that lets one message their friends even when they’re offline; Hidden Mode – that allows users to hide their private chats with a password; News- a service that allows users on the platform to get quick bite sized news updates in just under a 100 characters; Stickers and Emoticons – that helps users express more in their own language, group chat up to 500 people and sending large files up to 100 MB makes hike truly unique in the messaging space amongst many other features.
Hike’s Growth Story:
- Dec 2012: Global launch
- Feb 2013: Messaging traffic grows 10X week on week
- April 2013: Hits the first 5M user milestone in just 4 months of its launch | Raised $7M
from BSB
- Feb 2014: Hit the 15M user mark
- April 2014: Receives $14M fresh funding from BSB
- June 2014: Crossed 20M user mark, launched first TVC
- July 2014: Hit #1 rank on App stores
- August 2014: Crosses 35M user mark, receives $65M fresh funding led by Tiger Global
and BSB
- November 2014: Launches regional stickers on hike
- January 2015: Launched free Hike Calls
- February 2015: Launched Cricket Scores on hike
- Aug 2015: Hike announces 20 billion messages per month and launched Hike News