March 16, 2016:At the recently concluded India Fashion Forum 2016,Being Human Clothing was presented with the ‘Images Most Admired Fashion Brand of the Year: Indian Rising Star’award. The award was received by Mr. Manish Mandhana, MD Mandhana Industries Ltd and Mr Kunal Mehta – VP Marketing and Business Development, Being Human Clothing. Launched in 2012, Being Human clothing was launched by Mandhana Industries Ltd,having aglobal license agreement with ‘Being Human – The Salman Khan Foundation’ for designing, marketing and distributing ‘Being Human Clothing’ line. Where in royalties from the sale of the products support the education and healthcare initiatives of the Foundation.
India Fashion Forum recognizes the achievements of India’s most successful retailers and brands across multiple categories which include business performance, customer experience, innovation and leadership, in the retail sector. Speaking on the occasion Mr. Manish Mandhana, MD – Mandhana Industries Ltd said, “We are delighted to have received the Indian Rising Star award at the India Fashion Forum 2016. We are grateful to the India Fashion Forum jury who have recognized our achievements and have bestowed us this award. We are also grateful of our customers who have shown so much love towards the brand. Such awards give us the motivation to perform better and achieve far greater milestones for Being Human clothing.”
Mr. Kunal Mehta, VP Marketing and Business Development said,“In a span of one year, we have expandedour physical retail presence by 42.3% which has, in turn, resulted in a 26.9% increase in annual turnover.We have over 250 point-of-sales in India and more than 500 point-of-sales across the globe in a span of 4 years. Such awards drive us to work harder to achieve bigger targets to expand our reach and be innovative in our approach. Wedeeply thank the jury who has recognized us the Indian Rising Star.”
Since its inception Being Human clothing has won many accolades for its achievements. The brand was recognized as the Most Exciting Apparel Brand in Most Exciting Brand Study by Nielsen and won the Emerging Brand Award at National Awards for Marketing Excellence in the year 2015. In the preceding year, Being Human Clothing was awarded ‘Apparel Retailer of the Year’ at the Indian Retail Awards 2014 and Mandhana Industries Ltd. was awarded ‘Licensee of the Year’ for Being Human Clothing at the Star Retailer Awards 2014.
Under 4 years of inception, Being Human Clothing has made itself available in over 15 countries across Europe, Middle East, Nepal and India and with its online sales channel set up in Europe, India, Middle East, UK, USA and South Africa it delivers to every continent in the world. Being Human Clothing is also selling through more than 250 point-of-sales in India and over 500 Point-of-Sales worldwide. Along with this, Being Human will open its first exclusive store in Bordeaux, France in March 2016 and also launch at the Selfridges in London, Birmingham and Manchester as well as on its online channel with the brand’s AW16 Collection in July 2016.
ABOUT BEING HUMAN CLOTHING
In a unique licensing arrangement with Being Human – The Salman Khan Foundation, Mandhana Industries Ltd has brought out a clothing line with a heart where royalties from the clothing line support education and healthcare initiatives of the Foundation. With an exclusive global license to design, manufacture, retail and distribute Being Human Clothing, Mandhana Industries Ltd launched the brand in 2012 in Europe, followed by Middle East, India and Nepal.
In France, Being Human Clothing is sold in approximately 50 selling points and its European website delivers to 14 countries worldwide. In the Middle East, the brand is sold in 7 countries with 130 selling points. Likewise, the brand is sold in South Africa with its ecommerce partner Zando. As of 2015, the brand has opened 45 exclusive stores in India in Ahmedabad, Ambala, Amritsar, Allahabad, Aligarh, Bangalore,Bathinda, Bhopal, Chandigarh, Gurgaon, Hyderabad, Jabalpur, Jaipur, Jalandhar, Kanpur, Kochi, Kolhapur, Kolkata, Kota, Lucknow, Ludhiana, Mohali, Mumbai, Nagpur, New Delhi, Noida, Pune, Rajkot, Surat, Thane, Udaipur, Vadodara, Varanasi, Vijaywada and one store in Nepal. Being Human Clothing is also selling through more than 200 point-of-sales in India through major retail partners such as Central, Jade Blue, Globus, Lifestyle, Shoppers Stop, Splash and Westside amongst others. Additionally, the brand is available with the top e-commerce partners in India – ABOF, Amazon, Flipkart, Koovs, Jabong, Myntra and Snapdeal.
Being Human Clothing offers to its customers, a world–class fashionable product coupled with the satisfaction of doing good. Mandhana Industries Ltd has envisioned Being Human Clothing as a global brand that encompasses within the best of global fashion and quality as well as the satisfaction of getting attached to and contributing to humanitarian initiatives. For more information about Being Human Clothing, visit us at www.beinghumanclothing.com
ABOUT MANDHANA INDUSTRIES LTD:
Mandhana Industries Ltd is a diversified textile and apparel manufacturing company, listed in 2010 on the national bourses with a turnover of over INR 1300crores in FY 14-15 and a market cap of over INR 900 crores. With a state-of-art infrastructure, the company is engaged into manufacturing of textiles and garments. Its business includes designing, yarn designing, yarn dyeing, weaving, processing, dyeing and garment manufacturing.
Mandhana Industries Ltd, with an existence of over 28 years, has long lasting relationships in Indian and overseas markets. With a strong global presence, the Company supplies to various markets of Italy, France, Germany, Turkey, Switzerland, The Netherlands, UK, Spain, Australia and Israel.
In the next step, Mandhana Industries ltd has entered into retail segment with the brand ‘Being Human Clothing’. The Company has also entered into an exclusive global license agreement with ‘Being Human – The Salman Khan Foundation’ for designing, marketing and distributing ‘Being Human Clothing’ line.
Mandhana Industries’ Ltd goals and strategies are long term and engage man, machine, technology, environment and society to provide profitable, responsible and sustainable growth. For more information about Mandhana Industries Ltd, its people and performance, visit us at www.mandhana.com.