New Delhi, November 26, 2012: India’s best home brands were honored by Zee Business – NAREDCO Good Home Awards for their contribution in transforming houses into homes at a glittering ceremony held at the Taj Palace Hotel, New Delhi on Tuesday. It was the first edition of the Awards and was well appreciated by the industry stalwarts judging by their attendance and enthusiasm.
The channel took this unique step towards recognition of these brands for the first time. The brands were chosen through an extensive survey across 6 cities, where recent buyers, prospective buyers and contractors of home construction brands were administered with a structured set of questionnaires. This initiative proved to be an important and unprecedented opportunity for consumers and various industry stakeholders to appreciate the brands which have proven to be paramount in the eyes of the consumer.
The evening started with a key note address by Shri Kamal Nath, honorable Union Cabinet Minister, Urban Development & Parliamentary Affairs, followed by felicitation of the brands that have been chosen by the people themselves. The winning brands that were recognised at the evening included LG Hausys for Door & Windows; Somani Stone Minerals Company for Flooring; Asahi for Glass; Asian Paints for Paints & Coatings; Kajaria for Floor Tiles – Vitrified & Wooden; H & R Johnson for Sanitary Fittings; Hindware for Bathroom Fixtures; Gilma for Modular Kitchen; Godrej Secure for Security Systems; Anchor for Switches; Havells for Cables; Ambuja Cement for Cement; Greenply for Wooden Laminates; Rathi TMT Bars for TMT Saria; Tata Pipes for Pipes.
Talking about the initiative, Samir Ahluwalia, Editor and Business Head, Zee Business, said “We at Zee Business have always believed in providing content which blends information & insight for our viewers. We have made a conscious effort to provide the relevant information that will help our target audience. The Good Home Awards is a unique and unprecedented effort towards informing the viewers about the best brands across categories, which matter when people are building their homes”.
About Zee Business
ZEE BUSINESS, India’s first 24-hour Hindi business channel, was conceived to offer ‘information’ and ‘insight’ and bring business and economy coverage to you in your own language. It is your channel to profit and wealth and strives to create an entrepreneurial climate in the country that can help stimulate innovation and drive economic growth.
ZEE BUSINESS continuously strives to empower viewers on smart decision-making related to investments, savings and spending. It endeavors to meet the highest standards of editorial excellence and always make its content relevant to the work and lives of its viewers. ZEE BUSINESS takes credit in expanding the viewership for business channels beyond the stock market trading hours with an aggressive evening programming and a varied weekend line-up.