It is time to get adventurous.
ACTIVE HOLIDAY COMPANY, in association with INTREPID TRAVEL & EXODUS
Presents India’s First Outbound Adventure Travel Symposium 02 Dec, 2014
09.30 am: Registration. Tea & Coffee pre-event networking.
10.00 am: KEYNOTE ADDRESS: The Indian Adventure Travel Scene
Relay the findings of the first International adventure travel survey, conducted by Active Holiday Company, in association with leading adventure travel publication The Outdoor Journal. The survey results provides real insights into the socio and demographic of adventure travellers in India and will give the travel fraternity an insight into which marketing channels influence such travellers.
Speaker: GauriJayaram, Founder, Active Holiday Company
10.30 am: MYTHS & REALITY IN ADVENTURE TRAVEL
What exactly makes up Adventure Travel? What goes on behind the scenes to deliver the perfect and the safest experiences to travellers? How does one choose the right partners to work with? What can we learn from Exodus – one of the oldest adventure travel company?
Speaker: Andrew Appleyard, International Sales Manager, Exodus (UK)
11:15 pm: Juice Break
11.30 pm: STRATEGIES TO GROW YOUR ADVENTURE TRAVEL BUSINESS The Intrepid story makes for a wonderful case study of consumer segmentation within a niche. What can we learn from the evolution of such a company? What circumstances and strategies helped grow the company and are there any similarities between the market conditions then (Internationally) and now (in India)? As an International brand today, how has Intrepid seen small & medium sized companies developed this segment of their niche?
Speaker: Jacquie Burnside, General Manager Emerging Markets – Intrepid (Australia)
12.15 pm: Panel Discussion: Is Adventure Travel the new luxury or necessity?
Why are Tourism Boards and economies placing emphasis on this segment? How can we expect destinations to evolve in the short and medium term to serve this segment of travellers – particularly from India? Is adventure travel the answer to the survival of the distinct character of a destination? How can Tourism Boards help the travel community build this segment of their business?
Speakers: The session will be moderated by Anil Srivatsa and will take in the view of experts from different regions – the Middle East. Europe and the Far East.
1.00 pm: Q&A Session with the entire panel of speakers
1:30 pm: Lunch & Networking Session
India’s International Adventure Travel Company- The Active Holiday Company founded by GauriJayaram is set to bring about the much-awaited revolution in niche travel and tourism sector. Bringing down the global adventure travel giants like Intrepid and Exodus for India’s first ever International Adventure Travel Symposium is the milestone step toward this journey.
The first of its kind international adventure travel survey and its insights into the socio and demographic of adventure travellers in India will be shared. The objective is to help travel consultants in India and otherwise to explore and take international adventure travel to the next level. Spread over two power packed days, the symposium on December 2nd at Churchgate, Mumbai will have B2B format with motivational speakers like Jacquie Burnside, General Manager Emerging Markets – Intrepid Group,Andrew Appleyard, International Sales Manager- Exodus, Salvatore Ianniello, Representative India at ENIT (Italian Tourism Board), Anil Srivatsa and GauriJayaram. Adventure will be redefined with speakers like MalliMastanBabu, who holds the World Record for climbing the tallest peak in all 7 continents in shortest duration (172 days), possibly India’s first international outdoor and adventure journalist – Apoorva Prasad,Ram Chandra Biswas who has been travelling on a bicycle over 30 years now and his journey of 627,200 kms approximately, which almost equals a return journey from the moon and paediatrician, mother, certified scuba diver, marathoner and traveller, GurmeetSoniBhalla.
So if you are in Mumbai and need a motivation to step out every day to keep fit or go on an adventure which is not a trip to the next hill station, meet these ambitious adventurers. These are the Adventurers We Love. Limited seats only.