Promises a refreshing reading experience with a clean UI, relevant & superlative-quality content
New Delhi, May 24, 2017: Underpinning its commitment to make world-class digital offerings available to the country’s growing readership, Indian Express Digital, one of India’s leading digital publications, has announced the launch of Evesly.com. Dedicated to the new-age Indian woman who is independent, career-driven and discerning, the latest offering is aimed at providing high-quality and relevant content focussing on their concerns, needs, passions, aspirations, identity, and leisure.
What sets Evesly.com apart from other women-centric portals is the focus on creating a highly immersive original content targeted towards the needs and aspirations of the woman at the workplace. Entrepreneurs, professionals and women achievers, artists and writers are the focus of the dialogue at Evesly.com, while over half of the content is sourced through direct interviews, interactions, retail surveys and conference reportage. This fresh and modern content is neatly segregated into different sections like Lifestyle, Fashion, Food, Entertainment, and Relationships. This not only facilitates much better content discovery and accessibility, but also enables better readability and elevates end-user experience and engagement.
Speaking on the occasion, Sandeep Amar, CEO, Indian Express Digital, said, “Working women in India comprise a huge consumer segment with very specific needs and requirements. We felt a major need gap in the market for quality content catering to this segment, which is why we have launched Evesly.com. Our focus will be on delivering practical content which is meaningful and can offer real solutions. UI/UX remains a key priority area for us, and we have left no stones unturned to ensure that our readers are provided with the best UI/UX experiences on the platform. We will also be launching a dedicated app for Evesly.com in the near future.”
Indian Express Digital has aggressively scaled up its technological offering over the past year. In addition to Evesly.com, it has also launched ieTamil.com, ieMalayalam.com, Lifealth.com, and Techook.com in a bid to redefine news content delivery and consumption in India through innovative, cutting-edge global products.
About Indian Express Digital:
With an audience of 80 million unique monthly users, Indian Express Digital is one of India’s leading digital publications. As part of The Indian Express Group, IE Digital is committed to journalistic excellence and credibility in news reporting. This focus on delivering well-researched, accurate news stories has made IE Digital the fast growing media group in the country. The group properties are driving excellent engagement on social platforms with social base of 25 million and social reach of more than 100 million per month.
Its flagship portal, www.indianexpress.com, is the fastest growing website in India covering the latest news on politics, sports, business, technology, entertainment and lifestyle. Its Marathi news online portal, www.loksatta.com, has been the undisputed leader in the region’s vernacular media consistently. IE Digital’s finance-focussed offering, www.financialexpress.com, is the No.3 in the business and financial news portal in India. Its Hindi news portal, www.jansatta.com, has also been registering continuous growth and is currently in top 10 Hindi news portal of India and InUth.com launched recently has also been witnessing tremendous growth both on web and social.