Mumbai, India – April 2015
“Aesthetics along with contemporary nature and use of the products form most important judging criteria” – Ritu Kumar
It is one thing to design interiors according to the latest furnishing and fashion trends. Quite another to make your designs set a trend of its own.
Messe Frankfurt India and the Guild of Designers and Artists calls out to such aspiring interior designers, product designers, home stylists and companies to present their imaginative and avant-garde designs and concepts at the Interior Lifestyle Awards 2015 and take their ambitions to the next level.
The award, which aims to recognise the work of young and ambitious Indian artists in the architecture and home decor space will accept applications until 15April, 2015. An esteemed three-member jury panel comprising of textile and interior design industry’s icons LipikaSood, Ritu Kumar and Sunita Kohli will evaluate these designs and concepts on the basis of the innovative functionality, modernity and sustainability factors, following which eight finalists will move to the next round.
Elaborating on the creative potential of the Indian home furnishing industry Ritu Kumar said: “The Indian home furnishing industry being dependent on small runs is largely characterized by innovative design and patronizes pockets of local craft vendors. This brings out very design-oriented creations and adds a great deal of innovation to the home furnishing space in India. The awards produce competition and give recognition of individual creative efforts. The encouragement is important as is the opportunity to the exposure given to travel.” According to Ritu Kumar “the most important judging criteria apart from aesthetics will be the contemporary nature and use of the products that are created for both an international and Indian market place.”
Speaking about the essence of designing modern spaces, LipikaSud, President, The Guild of Designers and Artists said: “The role of Interior lifestyle Awards 2015 is to challenge the designers of ‘Today’ to address socio economic issues through Design Thinking. The competition aims to empower a generation of savvy, practicing designers who understand the potential of design to benefit the society. Besides quality and innovative functionality, we look for elegance and emotionality as essential parameters of interior spaces and product designs.”
With interior designing being more about collaborating with the client, understandingthe lifestyle, mindset and requirements of the client becomes is an essential element to the design process. To test the collaborative spirit, thenext round will pair up the finalistsinto four teams who will then be given the task to create an ‘Experience Zone’ at the Ambiente India and Heimtextil India trade fairs this June in New Delhi. Engrossing themes set to be disclosed by the judges in the coming months will be assigned to the fourteams. The contestants can bring in their own material or source from the existing exhibitors of Ambiente India and Heimtextil India – the leading Interior Designing and Home Fashion exhibitions to design their distinctive experience zones.
As bigand exciting as it gets, the winners of this prestigious award will be awarded at the ILA Gala Night before the trend-setters of the Indian industry and will win a unique opportunity fly down to Frankfurt for the Ambiente & Heimtextil – The world’s most renownedshows that set next season’s furnishing and design trends internationally!
Applications for the coveted prize are open until 15 April.
To know more, log on to: www.ambiente-india.in or www.heimtextil-india.in