- The book was launched by Dr Chandan Mitra, MP Rajya Sabha in a gala evening that saw a musical extravaganza by Indo-Norway Group
- Keeping the tech savvy readers in mind, the publisher has also launched digital version of the book, which is available at Amazon.in
New Delhi, 13th Jan 2015:An air of excitement was evident at Shri Sathya Sai International Centre where ‘A Tryst with Money’, much awaited book by acclaimed financial expert Mr Samar Vijay, was released amongst the renowned guests and respected dignitaries. The audience witnessed this book release by guest of honor Dr Chandan Mitra, who himself is a famous writer and honorable MP of Rajya Sabha and owner-editor of The Pioneer. The special guests that graced the occasion were Mr. Viresh Mathur, IRS (Retd), Ex-Director General of Income Tax, Mr Ajit Mishra, Managing Director, InvestCare, Mr. Ajit Sinha, InvestCare, along with other esteemed guests.
The book launch was followed a concert by Indo-Norway Group. This celebration of music mesmerized the audience with amalgamation of Indian raga based melodies with the energetic spirit of Nordic Jazz.
Dr. Chandan Mitra was all praised for Mr. Samar Vijay and he shared his views as sharing his excitement and experiences, Mr. Samar Vijay, shared, “It’s a moment of pride for me that I am launching my first book and that too by Dr Chandan Mitra, who I respect a lot as an author. Finance is a complicated word for a common man, who find it difficult to understand and when I was confronted with this issue, I knew what I wanted to write for. I enjoy writing about Finance and through my findings and experiences I wanted readers also to enjoy and feel equally excited about it. Like how money has moved from one era to another and changed the whole experience of this world, which are expressed in my book with examples inspired from common incidents of life. I am sure that readers will feel the same connect and find my story as their Tryst with Money alongwith learning more about Money. Anyone from any background can read, understand and benefit from my book. I am sure my book will change the outlook of finance / money from now.“
This book is an educative endeavor demonstrated with factual and fictional events of our journey with money which, according to the author, is leading us to an unknown destination. Mr Samar Vijay tracks historical events instrumental in transforming our society into a power – centric one. While offering insights on how wealth is made, the author cautions against the fallacies of money and its creators whose aim is to exploit our collective innocence. Because general populace is unprepared and unaware of the tricks used by the enlightened few, this book aims at ushering a whole new world to those who still believe money is a key to a better life.
The book is available at all the leading book stores. The price of the book is INR 345 for print edition and digital version available on Amazon is competitively priced at INR 210.
About Author
Samar Vijay is a finance professional, engineer, author and a gentleman of music. Samar’s writing appears in “The Pioneer”, one of India’s leading newspaper, besides other dailies and magazines. He currently runs his own Private Equity and Financial Advisory Firm (InvestCare) in India, which offers a convenient and value-centric investment advisory and manages numerous portfolio assets. Prior to that, he was developing enterprise computer systems with leading firms of the world for more than a decade. He’s founded several start-ups, published numerous columns and has been an active player of the industry for two decades. He is an avid keyboard player, composer and singer. He lives in India with his amusing son Tanishq.
About InvestCare
InvestCare is a leading Private Equity Fund and Investment Advisory firm, offering convenient and value-centric products to investors. Since 2002, it has served the growing and changing aspirations of investors by offering high-end products across various asset classes. InvestCare advises investors across the entire investment life cycle. The private equity team at Investcare combines deep operating and investing experience across market cycles. With the objective to realize superior returns over investments over the lifecycle of the assets, the fund has structures and frameworks in place to enact efficient delivery mechanisms that offers safety and surety to investments. InvestCare has successfully concluded several private placement offers with similar objectives. The fund is currently managing a consolidated assets valued over Rs 3000 Crores across its seven active stakes in Lucknow, Faridabad, Ghaziabad, Goa and Mysore.