Follow #IndiaInstameet as 20 social media pioneers showcase India’s famed Golden Triangle
New Delhi, October 25, 2016 – ITC Hotels and The Luxury Collection, in collaboration with Beautiful Destinations, the creative agency behind the largest travel and lifestyle community on social media, have invited the most celebrated travel and lifestyle names in the social sphere to explore India in a unique and indigenous way.
Nearly 20 of social media’s most coveted content creators and tastemakers – including Jack Morris (@doyoutravel), Murad Osmann (@muradosmann) and Eleanor Calder (@eleanorj92) – will provide 40 million followers an exclusive look into the cultural experiences of New Delhi, Jaipur and Agra through a “social-first” lens during India’s largest InstaMeet to date. Taking place from October 24-29, the social media influencers will be hosted by ITC Hotels at the ITC Maurya and ITC Grand Bharat in New Delhi, ITC Mughal in Agra and ITC Rajputana in Jaipur.
“My team and I are highly anticipating our first trip to India,” said Jeremy Jauncey, Founder and CEO, Beautiful Destinations. “For years, we’ve heard how beautiful the country is from locals reaching out on our social channels. Along with our esteemed peers and friends, we’ll present the destination in a way never seen before to our community of more than 12 million followers on Instagram, Snapchat and Facebook.”
Shot for a mobile, millennial audience, social-first photos and videos provide a different perspective than content typically found in a print advertisement or brochure. As part of the collaboration, ITC Hotels, an exclusive franchisee of The Luxury Collection in India and one of the country’s leading luxury hotel chains, will host the group at its hotels in New Delhi, Agra and Jaipur; the three cities that make up India’s Golden Triangle. Each ITC luxury hotel is acknowledged as a gateway to their respective destinations, enabling the InstaMeet attendees to experience unique and extraordinary facets of the region, including a dining experience featuring local delicacies and a cultural performance, amidst a spectacular view of the Taj Mahal and hot air balloon rides over Jaipur, among other enthralling aspects of the destination.
“Each hotel in our collection embodies the ethos of the destination it is located within, through architecture, art, interiors and services,” said Dipak Haksar, Chief Executive, ITC Hotels & WelcomHotels. “We are delighted that this partnership will enable us in our endeavours to showcase some incredible facets of India to the world, through these leading global
content creators.”
“As more and more people are turning to Instagram to be inspired for their next trip, we are thrilled to partner with Beautiful Destinations on the InstaMeet in India,” said Meredith Dichter, Global Brand Director, The Luxury Collection Hotels & Resorts. “Together with ITC, we are uniting some of the most prolific content creators from around the world to tell our story and capture the rich history of India.”
During InstaMeets, a group of content creators unite to take photos and videos together. Through each of their personal shooting styles, they provide different perspectives of an experience or place to share with the Instagram community. The Instagram community is encouraged to be a part of the journey and follow along by tracking the hashtag #IndiaInstaMeet. The InstaMeet attendees include:
@theluxurycollection
@itchotels
@jeremyjauncey
@tomjauncey
@jacob
@sam_kolder
@jamesrelfdyer
@muradosmann
@natalyosmann
@eleanorj92
@aspynovard
@canon_photos
@doyoutravel
@nikon_photography_
@calsnape
@parkerjferris
@gypsea_lust
@taramilktea
@taylorcutfilms
@alyssalynch
@maximilianhurd
About Beautiful Destinations
Beautiful Destinations is the award winning creative agency behind the largest travel and lifestyle community on Instagram, Facebook and Snapchat. With more than 12 million followers in 180 countries, Beautiful Destinations has become the source of daily inspiration for millions of people. The company’s mission is to celebrate the beauty of the world and tell the story of its amazing people, places and experiences.
The Beautiful Destinations team creates “social first” content for some of the world’s best brands, governments and NGOs, helping them generate a return on social media through predictive visual analytics and storytelling. Beautiful Destinations specializes in photography, drone and video (regular, vertical and 360) content creation for a mobile, millennial audience. Clients include Starwood Hotels & Resorts, Marriott and NYC & Company.
With the recent launch of Instagram Stories, Beautiful Destinations received 5 million views within 24 hours from a live, captivated audience. Follow the agency’s social channels for daily travel, food, lifestyle and fashion inspiration: (Instagram) @beautifuldestinations, @beautifulhotels, @beautifulcuisines, @beautifulmatters, @beautifulapparel, @beautifulmenswear and (Snapchat) bdestinations, bcuisines.
About The Luxury Collection® Hotels & Resorts
The Luxury Collection® brand is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world’s most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination’s indigenous charms and treasures. Originated in 1906 under the CIGA® brand as a collection of Europe’s most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble, recently surpassing 100 of the world’s finest hotels and resorts in more than 30 countries. All of these hotels, many of them centuries old, are internationally recognized as being among the world’s finest. For more information and new openings, visit theluxurycollection.com or follow Twitter, Instagram and Facebook.
About ITC Hotels
With the Namaste as the enduring symbol of its brand experience, ITC Hotels is one of India’s largest luxury hotel chain, committed to showcasing the rich diversity of India, through its collection of luxury hotels. Each ITC luxury hotel, assumes a distinct identity of the culture of the destination it is located in, through architecture, interiors, art and services, embodying a ‘rooted to the soil’ ethos. With ‘Responsible Luxury’ as its guiding premise, ITC’s Luxury Collection hotels combine grandeur with intimacy to operate according to the highest principles of environmental stewardship. With the maximum number of LEED® Platinum certified hotels, ITC Hotels is the Greenest Luxury Hotel Chain in the World. The collection of ITC hotels in the Luxury Collection portfolio comprise: ITC Maurya in
New Delhi, ITC Mughal in Agra, ITC Windsor and ITC Gardenia in Bengaluru, ITC Grand Central and ITC Maratha in Mumbai, ITC Grand Chola in Chennai, ITC Rajputana in Jaipur, ITC Kakatiya in Hyderabad, ITC Sonar in Kolkata and the ITC Grand Bharat in the New Delhi Capital Region. Other brands in ITC’s hotel group repertoire are: ‘WelcomHotel’ in the 5 star segment, Fortune in the mid-market to upscale segment and ‘WelcomHeritage in the heritage leisure segment. For more information, visit www.itchotels.in.