Continuing with the new label launch spree in the month of March, India’s leading fashion etailer, Jabong has announced the addition of yet another leading American high-street fashionwear brand, Aèropostale, to its product portfolio. The New York based iconic specialty retailer of casual apparel and accessories for teen will be available on Jabong for women and men in more than 600 variants across categories such as capris, dresses, jeans, joggers, jumpsuits, leggings, shorts, skirts, t-shirts, tops, jeggings, innerwear, casual shirts, polos and chinos with prices ranging from Rs.599 to Rs.2999. Jabong is also offering an inaugural discount of Rs.500 on purchases for Rs.2999 and above for all Aèropostale products.
“We are delighted to partner with Jabong, which has a proven track record of successfully launching some of the top global brands in India. We are confident that with the right mix of fashion, price & quality that Aèropostale offers, we will have a great connect with the young audience on Jabong, which is the perfect platform for us to reach a larger and more relevant audience. We look forward to a lasting partnership with Jabong. ” said Sumit Dhingra, Chief Operating Officer, Aèropostale India .
Kalyan Kumar Gunasekaran, Chief Merchandising Officer, Jabong, adds “Aèropostale is American young fashion brand which connects with Generation Next who are curious, free-spirited dreamers, endlessly energetic, socially conscious and unique. Our excellent partnerships with great brands such as Aèropostale strengthen our portfolio of the best of international fashion from across the globe. We are aggressively ramping up both our fashion and sportswear portfolio and the past few weeks have seen Jabong bring some top Indian and international brands on board almost every day.”
The Aèropostale launch will be supported by digital and social media campaigns announcing the brand’s launch on YouTube, Facebook, Twitter & Instagram. A separate shop-in-shop promotion will highlight Aèropostale images, videos, main categories & brand description on Jabong’s website & mobile app as well as the Jabong’s digital fashion blog.
Jabong is aggressively expanding its product portfolio and is adding up as many as 35 brands in just this month. A few brands that have recently been added on Jabong include New Era Caps, WROGN, Forever 21, Mothercare, Roadster, Cover Story, AAY, Zivame, YWC and Mast and Harbor among others.