National, 22nd April 2016: For seven decades Glucon-D has energized India during the hot summer months. This summer, Glucon-D has launched a new campaign emphasizing the importance of proactive consumption to keep up energy levels. This campaign emphasizes that it is even better to load up on body glucose by drinking Glucon-D before stepping out in the sun.
Starting April 2016, the campaign will go live showing a child drinking Glucon-D, “Khel se pehle” before going out to play in the scorching summer heat. The child is shown energetically dribbling a football, even when the sun is seen sapping energy out of other children on the playground. Prior consumption of Glucon-D helps the child take on the harsh summer and thus emerge victorious, denying all attempts by the Sun to drain energy out of the child. The ads are synced to an energetic jingle which ends with the tagline “Glucon-D Laga, Energy chadha”
Detailing the new campaign, the company spokesperson says, “Glucon-D has always enjoyed top of mind recall across India. Through this campaign, we aim to offer a fresher perspective of the brand narrative from rejuvenation to prevention. The aim is to communicate the importance of being well hydrated with body glucose for lasting energy levels before one ventures out in sun on a hot day.”
Glucon-D is available at all traditional and modern retail outlets in Regular, Orange, Aam Panna and Nimbu Pani flavour.
Team Credits
The campaign has been created by the team at IPG Media Brands.
ABOUT GLUCON-D:
Glucon-D is all about ‘instant energy’ – a highly relevant benefit in India. Promoted as an Instant Energy restorer, it has over the years earned a very strong performance equity. The brand has been consistently amongst the ‘most trusted brands’ as per the Brand Equity survey conducted by Economic Times. In 2015, it stood as the no.2 most trusted brand in India amongst all ‘cold beverages’ besides being the 5th most trusted brand amongst housewives.
ABOUT KRAFT HEINZ:
The Kraft Heinz Company (NASDAQ: KHC) is the fifth-largest food and beverage company in the world, with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers Smart Ones and Velveeta. The Kraft Heinz Company is dedicated to the sustainable health of our people, our planet and our Company. For more information, visit www.kraftheinzcompany.com