Kolkata, Monday, December 16, 2013: Following his multi-city road trip to promote Kingston Technology, superhero REX has reached Kolkata today. As a goodwill gesture, REX will visit more than 200 shops at Chandani Chowk Market and G. C. Avenue Market over the period of two days. He will interact with shop owners and customers buying Kingston products and has surprises in store for them. Few lucky customers get to win free movie tickets on-the-spot and can have their photos clicked with the superhero. As per REX’s road plan, he will be visiting Bangalore in the coming week.REX has been transforming over the years and is now a renowned symbol of the world’s independent memory leader. Kingston has now has upgraded his superpowers with HyperX RAM, USB 3.0, Branded RAM and Solid State Drives (SSDs).
Speaking at the event, Mr. Vishal Parekh, Marketing Director – India, Kingston Technology said, “REX got a classic response from Mumbai and New Delhi and he is now in Kolkata where the customers are quite excited to see and interact with the superhero. We are happy to be in the capital of West Bengal and are elated to create happy memories in the region. This campaign is not only an innovative promotion activity but also a good way to strengthen trade relations for Kingston as a brand.”
Kingston Technology is the leader manufacturer of memory modules and also has a vast portfolio of storage products with best-in-class quality. The company has been a trendsetter with the out-of-the-box promotions done over the years and this concept is set for yet another benchmark.
About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Taiwan, China, and sales representatives in the United States, Taiwan, China, India, Australia, Vietnam, Europe, Russia, Ukraine, Turkey, and Latin America. For more information, please visit www.kingston.com/en