~Introducing style web fiction show~
July 2014: Lee Jeans and MTV, the most stylish and influential youth brands, have come together to create the first style web fiction show, MTV Trendsetters, featuring the iconic MTV VJ Ramona Arena.
Whether it is her friends or you, Ramona serves up style with a razor edge and always gets trends right on the 16 part web exclusive, bi-weekly series that is hosted exclusively on MTV India’s website and YouTube channel. The show is constructed to showcase frequently faced fashion dilemmas and gives out handy quick fixes that save the day.
The content is not just limited to particular fashion crises; Ramona also gives the audience easy fashion tips and the latest in trends. Lee MTV Trendsetters also gives the audience exclusive access in to the latest Lee collection and styling tips that will help perk up their look.
The Trendsetters website also features Ramona’s journal called Denim Diaries where she hands out occasion based style tips. From looking stylish after hours to getting trendy on a camping trip, Ramona’s got you covered on all accounts.
The show started on 13th May, 2014 and is live at mtvindia.com/trendsetters; so log on and don’t forget to get your trends right.
For more details, log into – mtv.in.com
About LEE
125 years of couture creativity
Founded in 1889 in Kansas, Lee is one of the world’s most popular premier fashion labels. Starting off purely as a work-wear manufacturer, Lee shot into instant stardom with their sturdy dungarees and rugged jackets; later evolving into a true blue casual wear brand that combined the brawn of heritage with new age chic, creating a new lifestyle of sorts for the urban youth
A name synonymous with relentless passion and creativity, Lee has pioneered more apparel innovations than any other brand, with the ubiquitous zip-fly being the most striking of them all; in addition to other legendary outfits such as Union-all, Pressed denim, Loco Jacket, 11.05 oz. Jelt denim etc.
Lee upholds highly the philosophy of curiosity, which helps break barriers and do things hitherto untried. Leading by example, the brand has been fashioning bold couture statements for over a century, from jeans, shirts, jackets to t-shirts, polo’s, tunics and everything in between; in various fits, collars, necklines, designs, hues and sleeve types.
Take your pick from the Lee stable and own a piece of apparel that is as historic as it is ahead of its time. Stay curious!