~ A luxury range of denim~ 
Mumbai, October 2014: As part of the A/W ’14 collection inspired by Lee’s 125 years of apparel heritage, the apparel major has launched Stretch Deluxe, a meticulously crafted premium denim range that is a fitting tribute to the brand’s legendary craftsmanship. Made from a unique blend of cotton and modal fabrics, this denim promises to provide a super soft hand feel and comfort. Created with forward side seams, strategically placed darts and specially designed finishes, Stretch Deluxe gives a leaner, more feminine touch to wearing denim. “It’s all in the details. Super-fine narrow stitching, curved yoke, non-stitch waistbands and a lot more make it the most premium women’s denim in town. But what really sets Stretch Deluxe apart is how it feels on you”, says Vipul Mathur, Head-Marketing at Lee. In addition to the thoroughly crafted fabric and apparel motifs, the denim also comes with adornments such as a set of trims with hints faded gold buttons and a signature branded clip to boot. Stretch Deluxe is available across select exclusive Lee stores, Large format stores and eComm channels
- For more information about Lee, please visit www.lee.in or follow us at facebook.com/leeindia
About Lee: – 125 years of couture creativity Founded in 1889 in Kansas, Lee is one of the world’s most popular premier fashion labels. Starting off purely as a work-wear manufacturer, Lee shot into instant stardom with their sturdy dungarees and rugged jackets; later evolving into a true blue casual wear brand that combined the brawn of heritage with new age chic, creating a new lifestyle of sorts for the urban youth A name synonymous with relentless passion and creativity, Lee has pioneered more apparel innovations than any other brand, with the ubiquitous zip-fly being the most striking of them all; in addition to other legendary outfits such as Union-all, Pressed denim, Loco Jacket, 11.05 oz. Jelt denim etc. Lee upholds highly the philosophy of curiosity, which helps break barriers and do things hitherto untried. Leading by example, the brand has been fashioning bold couture statements for over a century, from jeans, shirts, jackets to t-shirts, polo’s, tunics and everything in between; in various fits, collars, necklines, designs, hues and sleeve types. Take your pick from the Lee stable and own a piece of apparel that is as historic as it is ahead of its time. Stay curious