~Apparel major launches biggest denim festival to date~
India, September 2015; Lee Jeans is all set to kick off its first edition of the biggest denim festival in India, Lee Denim Rush, a seven day fete of true blue craftsmanship and authentic jean legacy. The brand features the new additions in Autumn Winter ‘15 range along with bestsellers from previous seasons packed with exciting and unbeatable offers.
Denim Rush starts from the 28th of September and parades on in full force and effect till the 4th of October. Complete with irresistible offers, big and small, such as gift vouchers, movie tickets, Bluetooth speakers, Firefox cycles, Vespa scooters and top it all off with a flat 50% off on select merchandise. The collection features Stretch Deluxe, Urban Riders, 101+ and more in the extensive line-up that truly sets up to be a testimony to Lee’s 126 years of constant innovation.
Though the denims are an attraction by themselves, the prizes of a Vespa scooter definitely gets the attention of many. With great denims and some good luck, you could take home a sweet ride. Another highlight being the Firefox cycles that are up for grabs too. Lee has a loyal fan base of cycling enthusiasts owing to the Urban Riders range, one of Lee’s unique products dedicated to the modern day cyclists. More cycling enthusiasts are expected join the fan base with the introduction of this offer.
This grand festival not only celebrates the modern denim lifestyle, but also celebrates the act of giving. Lee Jeans has partnered with A Hundred Hands, an NGO that is dedicated to aiding the underprivileged. Just drop your old denims at any Lee store and walk out with a couple of movie tickets in return. These donated denims are given to the artisans at AHH, who will then create beautiful curios out of recycled jeans.
Lee is one of the pioneering denim brands in the world. Not only have they been up-to-date in terms of fashion they have also been the flag bearers and trendsetters for many generations. Lee believes making great denim is an art. The designers at Lee are inspired by a sustained culture of curiosity. From a brand that takes fashion and denims seriously, we can all look forward to a spirited display of contemporary fashion, heritage and innovation.
Take your pick from the Lee stable and own a piece of apparel that is as historic as it is ahead of its time. Stay curious!
For more information about Lee, please visit www.lee.in or follow us at facebook.com/leeindia
About Lee: – 125 years of couture creativity
Founded in 1889 in Kansas, Lee is one of the world’s most popular premier fashion labels. Starting off purely as a work-wear manufacturer, Lee shot into instant stardom with their sturdy dungarees and rugged jackets; later evolving into a true blue casual wear brand that combined the brawn of heritage with new age chic, creating a new lifestyle of sorts for the urban youth
A name synonymous with relentless passion and creativity, Lee has pioneered more apparel innovations than any other brand, with the ubiquitous zip-fly being the most striking of them all; in addition to other legendary outfits such as Union-all, Pressed denim, Loco Jacket, 11.05 oz. Jelt denim etc.
Lee upholds highly the philosophy of curiosity, which helps break barriers and do things hitherto untried. Leading by example, the brand has been fashioning bold couture statements for over a century, from jeans, shirts, jackets to t-shirts, polo’s, tunics and everything in between; in various fits, collars, necklines, designs, hues and sleeve types.