multi-room functionality and can ‘Stream Anything’

October 20, 2015 – Award-winning audio company, Libratone, announces the launch of a new line of its iconic top-selling ZIPP wireless speakers. The new ZIPPs continue the pursuit of liberating sound by combining exceptional 360° sound quality with portable multi-room connectivity, and are made to suit today’s “elastic lifestyle”.

“The elastic lifestyle” is a phrase coined by Scandinavian trend institute The PEJ Group.Libratone CEO Jan McNair explains, “We have become accustomed to technology that makes life simpler. Out of this, we have developed a need for environments that can be twisted, expanded, and adjusted to different everyday situations. The elastic lifestyle requires that the elements in our home are functional, flexible, simple, and above all, they need to help us create the perfect mood for every situation.”

Libratone CEO Jan McNair says the new ZIPP line-up is a response to this megatrend.

“Today’s consumers expect their sound to be ever-present, portable and flexible. Liberating sound is at the core of the Libratone brand, and the classic ZIPP speakers have embraced many of these facets with their portable 360° sound experience, personalizable covers, and flexibility to stream anything you want via Wi-Fi or Bluetooth. The new generation of ZIPP speakers continue this proud tradition, and also feature SoundSpace Link, which lets you connect up to 6 speakers via Wi-Fi, place them anywhere in any room and move them around as you wish. It’s an exciting addition to the audio market, and we are proud to be the first to provide this comprehensive package.”

The launch of the new ZIPP line-up also marks the launch of Libratone’s new flexible listening concept, SoundSpaces, also being introduced for the end of October. McNair continues, “Conventional multi-room speakers are designed to stay put. SoundSpaces gives you the connectivity and freedom to move your speakers from room to room and link them as you see fit for the situation. As we say: finally sound takes centre stage.” SoundSpaces and the new ZIPP line-up are the first launches after Libratone welcomed new investors and brand strategy.

Based on award-winning design and technology

The new ZIPP line-up is based on the award-winning design and technology of the classic Libratone ZIPP, yet it’s priced lower.

McNair added, “Until now, the classic ZIPP has always been our best-selling product. It has continuously earned ‘best-in-test’ reviews and has won numerous awards for both design and technology, including the International CES Innovations Design and Engineering award. Nevertheless, we see the new ZIPP speakers as our most focused and refined achievement to date. And we’re so pleased to be able to offer them at lower prices.”

The new ZIPP line-up includes the ZIPP (100 W) and ZIPP Mini (60 W). Both speakers contain only specially designed elements – no standard components. With 360° FullRoom Sound, Wi-Fi and Bluetooth connectivity as well as 8-10 hours’ battery life, they are ideal for streaming both at home and on the go. The new ZIPP feature set also includes Spotify® Connect and Apple Music™ compatibility, a new intuitive touch interface, speakerphone capability, streaming and storage of up to five internet stations controlled directly from the speaker. All features can be set up and controlled remotely via the new Libratone app, which was re-designed from scratch to give customers the best possible user experience. The app can be downloaded from the App Store℠ and Google Play™ store.

Colorful customization

Available online at Libratone.com from October 20, as well as on Amazon.com shortly thereafter, both the ZIPP ($299.99) and ZIPP Mini ($249.99) have a durable white base and a mesh fabric cover available in four colours: Cloudy Grey, Deep Lagoon, Graphite Grey, Victory Red. Extra covers are available in Atlantic Deep, Signal and Sangria and retail for $29.99. Both products are slated to begin shipping in early November.

About Libratone

Libratone is on a mission to liberate sound and to expand peoples’ experiences with music in the era of streaming. Founded in 2009, Libratone is one of the first audio companies to consider the aesthetics of speakers – to move them out of the corner of the room and into the centre and onward, for the consumer on the move. Designed in the Scandinavian tradition, Libratone creates high performing sound refined through plush fabrics for a warmer, brighter listening experience. In 2014, the company welcomed Chinese investment and technological insight, enabling an unprecedented technological leap forward. The 2015 launch of SoundSpaces™ and the new ZIPP line-up is the first launch under the new ownership and marks the launch of the revitalised Libratone brand.  www.libratone.com