India, 23-07-2015 – In the current situation the consumer is witnessing a radical shift from economy and mid-market segments to the premium segment, as the industry is much more organized due the presence of e-commerce. Online lingerie stores are the best option to opt as the purchase is discreet and can always be returned thus breaking the barriers of dis-oriented supply chains and discomfort faced while buying offline.
Considering the needs and demands of the customers, PrivatelyUrs.com has launched leather-lingerie collection for both mid-market and premium segment overcoming the major challenges in the lingerie industry i.e. lesser product portfolio and higher costs.
Online lingerie industry is pegged between Rs 10,000 and Rs 15,000 crore in India. According to the industry reports the industry is estimated to grow at a CAGR of 18% till 2015 and would be soaring to new heights.
According to the visitor patterns experienced by PrivatelyUrs.com, these days even men are very keen on providing gift vouchers to their female partner thus avoiding the confusions and awkwardness.
The old practice of stacking lingerie in a corner of wardrobe no longer exists in the modern age. There has been a distinctive shift from price sensitivity and preference towards innovation and ease of availability.
Rajiv Ghosh, CEO of PrivatelyUrs.com acknowledges that, Lingerie industry has undergone a noticeable metamorphosis due to E-Commerce as from discreet packaging to delivery at home, brands are doing everything right to help Indian woman feel comfortable about buying lingerie online. They are also playing on ‘choice’ and ‘better price’ but the most attractive thing for the buyers is the privacy factor.
He further reiterates, “Today’s women is ready for the radical changes and as a brand we feel that it is of utmost importance for us to make the women comfortable, whether they buy it online or offline. We also aim to introduce more styles in the market at regular intervals.”
Women these days feel comfortable in online buying due to the availability of options, easy delivery at doorstep and discreet delivery which has further accentuated the buying experience. When it comes to innerwear, it should be the most comfortable layer of dressing, also there need to be different styles according to the type of dress. E-Commerce channels give variety of options in a single platform and it ends the search one has to do in offline shopping.
The latest addition to the lingerie segment by PrivatelyUrs.com is the leather lingerie which has seen the demand increase in the first week only.
About PrivatelyUrs.com
Privatelyurs.com is India’s best online store for all kinds of sexual health and wellness products from the best brands across the world, handpicked for the enjoyment of every adult in India, with or without a partner. We also offer fun products such as adult board games, card games, role play costumes etc.
Our products help couples enjoy their private life more and break the barriers of taboo. As mentioned before, our products are also for singles who don’t hesitate to purchase what makes them feel good and enjoy themselves. We sincerely hope to see a rise in the demand for these products. Both men and women need intimate products but are unable to shop for them because of various taboos and Privatelyurs.com makes this easy for them. We have a very discreet shipping policy wherein even the delivery person is not aware of what’s inside the package they are delivering! Our customer even opt for the self-pickup option where they pick up their ordered items discreetly, when it’s convenient for them.
We do not just sell products. We offer experiences. We help couples make their intimate life all the more enjoyable.