LOCAL COMPANY ESSILOR SWEEP UP AT VISION-X VP AWARDS 2016 FOR THIRD YEAR IN A ROW

International company Hoya awarded for excellence in eyecare equipment

Dubai, United Arab Emirates: Taking home three awards out of four nominations UAE-based lens manufacturer, ESSILOR swept up by earning the most accolades for the third year running, reaffirming their place as one of the top optical companies in the regional market at the third edition of the Vision-X VP Awards 2016.

Co-organised with Vision Plus magazine, the glittering evening awards ceremony was held at the Dubai World Trade Centre last night (Tuesday) as part of the three-day Vision-X exhibition, celebrating excellence in the eyewear and optical care industry.

Nishan Kiroughlian, Marketing Manager at Essilor Amico Network, said: “The quality of our products is never an accident.  It is an outcome of our sincere and intelligent effort to improve lives by protecting visual health.  We always aim for excellence in everything we do and consistently winning awards at the Vision -X VP Awards is a manifestation of our leadership in providing high quality product in the market.

“Our influence to the UAE market has already been established.  However, we believe that winning these awards one way or another will help Essilor Middle East gain global recognition. This event is more than a celebration of the active role of Essilor in the optical industry in improving visual health.”

International brands were out in full force with Ray-Ban picking up the Best New Spectacle Frame (Popular) and Best New Sunglass Model (Popular) categories, fashion brand Chloe winning the Best New Sunglass Model (Designer), and eyecare equipment manufacturer Hoya Vision Care taking home the Best Value Enhancer (Retail) award.

Sharbel Abi Ephrem, Business Development Manager for Hoya Vision Care said: “What is important for us at Hoya is providing better vision and the winning this award clearly shows that our product allows optometrists to better diagnose and provide better prescriptions to patients. Products like Eye Genius are not always seen in the big picture in optometry and they need to be highlighted so opticians can see the benefits.

“The idea for the Eye Genius came from Hoya’s desire to improve people’s quality of vision and we discovered a better and easier way in which to correct fixation disparity in just ten minutes. Fixation disparity is something we also want to raise awareness for, and it can often be missed during examinations. Eye Genius accurately and quickly measures the disparity, rectifying issues such as dry eyes, neck pain and headaches in patients.”

With more than 4,000 buyers from 70 countries registered to attend the 17th edition of Vision-X, sales are going well amid forecasts that the optical industry in the Middle East is growing in line with the increase in demand for contact lenses and spectacles.

Additionally, many of the 250 brands represented at the show, including major brands and luxury names that dominate the industry, are unveiling new collections and their latest designs.

Visitors can see the very latest in cutting-edge design, technology and innovation at Vision-X, with dedicated areas such as the Future in Focus and Retail Theatre for business owners and managers to improve their operations.

For more information on the event, visit www.vision-x.ae.

Vision-X VP Award Winners