Introducing 12,000 state-of-the-art appliances across 3000 apartments
New Delhi, October 7, 2014: M3M India, a leading ultra-luxury real estate developer, today announced their business partnership with Miele, Germany’s premium manufacturer of high-end domestic built-in Kitchen appliances and commercial equipment. Redefining your living experience, this association is exclusively for M3M India’s ultra-luxury project ‘M3M Golf Estate’ for which it also bagged the Best Luxury Group Housing Project Award recently from NAREDCO.
As a result of this tie-up between the two leading brands in the infrastructure and lifestyle space, each M3M Golf Estate apartment will be equipped with a combination of four Miele branded built-in kitchen appliancesnamely Gas Hob, Hood, Microwave and a dishwasher. A total of 3,000 magnificent apartments will be furnished with about 12,000 state-of the-art appliances making them an epitome of true modern aesthetics and style.
Mr. Pankaj Bansal, Director-M3M India said, “The partnership with Miele Germany is a testament to the fact that we are committed to provide our patrons with quality, excellence and best-in-class real estate masterpieces. To satisfy the ever-evolving lifestyle aspirations of our highly discerning customers, we always strive to ensure unparalleled innovations and superlative quality.”
Dr. Reinhard Christian Zinkann, the proud co-owner and managing director of Miele (Great Grandson of the Co-Founder’s Family) on the occasion of signing up of Miele’s first project association in India with M3M India Pvt. Ltd. said, “With M3M we look forward to a prolific and brighter relationship paving way for happy customers. I have always had faith in India and its taste for style and luxury. I am elated with the response India has given us since our inception in the country and this association stands as testimony. For past 115 years Miele is known not only for its excellent masterworks and novelties, but also because it pledges to stay by you as a passion.”
The Golf Estate project is M3M India’s flagship residential project. Located on the premium Golf Course Extn. Road in Gurgaon and spread over an enormous area of 30.35 hectares (75 acres), the project is built around a 9-hole “In City” executive golf course.
Perfectly engineered with sprawling eco-friendly green landscapes and cutting-edge design, the project also offers a large Ultra Luxury club, fully integrated with art gallery, spa centre, library, gym, tennis court, and other recreational areas. Its roof-top jogging track, gardens and dining area at the pool side make M3M Golf Estate a truly classy abode. The project is designed by the world’s leading Architectural firm – Le Group Arcop Canada.
About M3M Group
Established over 12 years ago as a real estate developer, M3M Group Stands for ‘Magnificence in the trinity of Men, Materials & Money’. Distinguishing factors of M3M within the Industry, are its innovative, unique & unparalleled concepts, multi-dimensional reality solutions, and unmatched high service standards. Showing its commitment towards developing state-of-the-art real estate masterpieces, M3M has always strived to garner the best talent in the industry. The company has gained valuable experience in the real estate sector with diverse and complimentary talents from a rich network of top notch intermediaries, financial institutions, and some of the most reputed developers in India.
In a short span of time the company has proven its mettle in real estate sector, the credentials of the company clearly indicate the trust people have shown in the group. Company owns over 809.37 hectares (2000 acres) of prime land located right in the heart of Gurgaon and Delhi, currently building 1 million sq. mtr. (11 million sq. ft.) Of built-up area, with an investment of over 3000 crs,39 projects planned of which 12 are already on the anvil.
About Miele: Miele for years has been known to produce premium appliances that are both durable and long lasting. Founded in 1899 Miele is identified with unsurpassed product quality worldwide staying true to its motto “Immer Besser” which translates as “Forever Better”. This philosophy permeates through all the aspects of the manufacturing process; from the drawing board to the very last nut and bolt of an appliance.
Miele is the only brand to have its own electronics manufacturing for its range of appliances, bringing in uniformity and symmetry in operation of these appliances across all product categories.
To ensure that Miele appliance will stand the test of time and give invincible performance for up to 20 years, they are put through stringent tests in laboratories before full production commences.
Miele’s turnover in 2013-14 amounted to approx. EUR 3.22 bn with sales outside Germany accounting for 70%. Miele has its own wholly owned sales subsidiaries or operates through distributors in 100 countries. The Miele Company, now in the fourth generation of family ownership, employs a workforce of over 16000 with two-thirds in Germany. The company has its headquarters in Gütersloh, Westphalia.