March 10, 2014: The brand new MB TV campaign is live! Just like last year, Magicbricks has chosen to go with an integrated campaign and you will therefore see the campaign across TV, Digital, Radio and several others mediums.
Moving ahead from last year’s positioning around “Maximum Options of Listings”, the current campaign carries a tagline “Property Sahi Milegi Yahin” – and you will notice that the campaign aims at establishing a position that “MB helps you decide on the right property”. Since the category and user needs have evolved, a different clutter-breaking creative execution has been launched with the 1st film – “Giddh ki Aankh” (Vulture Vision).
The film shows an Indian joint family tired and despondent with their search for their dream home – a weird salesman appears and commiserates with their predicament and offers them “Vulture Vision Goggles” that promises to give them a “Bird’s Eye View”.
The family looking ridiculous in these feathered goggles are saved from this insane predicament by the Magicbricks’ anchor who explains to them how Magicbricks helps them make the right decision and find the correct property.
An attractive Product window, driven by smart computer graphics, brings to life the promise of maximum options across different property types.
Pls find the link to the 1st film here – http://youtu.be/lCxMObdpu6k
“The campaign will feature multiple films, which shall work in tandem. As the end-user gets exposed to multiple films, he should be better able to appreciate the characters and the theme as it evolves. The campaign is expected to last several weeks and will consolidate Magicbricks’ position as a strong deserving market leader in the category.” says Sudhir Pai, Business Head, Magicbricks.com
Sunil Kukreti – Senior Partner at the creative agency of this campaign RK Swamy BBDO adds, “Real Estate portal as a category gives you the opportunity to do some really interesting creative work which can stand out in the clutter. The whole process of closely collaborating with the magicbricks on this campaign was thoroughly enjoyable and it shows in the Creative output also across all the TVCs, Digital, Print and OOH.”
RK Swamy BBDO is supported by the well-known production house Code Red for the 3 films. The first one is available on YouTube and the other films shall be released shortly – please subscribe to our YouTube channel for updates.
About Magicbricks.com:
Magicbricks.com is India’s No.1 property portal. With monthly traffic exceeding 6 million visits and with an active base of over 5 lakh property listings, Magicbricks provides the biggest platform for buyers and sellers of property to connect with each other in a clear, transparent manner. MagicBricks.com has over 500,000 active properties posted by more than 1,50,000 active users in 300 cities and 10,000 localities. Users include owners, agents and developers.
Our vision is to be a one-stop shop for property buyers and sellers. With this in mind, we have innovated several product features, content and research services, which have helped us to build the largest audience pool. We are part of The Times of India Group, India’s biggest media conglomerate.