Nuremberg, 27 June 2013 – On 1 July 2013, Dr. Mathias Giloth (41) will be assuming operating and personnel responsibility for media control GfK International GmbH. He will succeed Ulrike Altig, who is leaving the company in July at her own request.
Dr. Mathias Giloth has many years of experience in market research, advertising and marketing intelligence. In the past, he has worked for companies including BBDO Consulting, Siemens Mobile and Thomson Media Control. Most recently, Dr. Giloth was Managing Director at Ebiquity Germany GmbH where his responsibilities included operations as well as the product, innovation and online strategies for ad monitoring.
media control GfK International offers clients in the entertainment and media industries the data and analyses they require for making fact-based decisions in the constantly and rapidly evolving market. The company is based in Baden-Baden and specializes in global data collection and evaluation. It also identifies relevant trends in the entertainment market, with a particular focus on music, films, gaming and books. The company’s range of services comprises digital products such as music downloads, streaming, video on demand, online gaming and eBooks.
About GfK
GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion. To find out more, visit www.gfk.com