Max Bupa Health Insurance has been recognized as the Celent Model Insurer of Asia for 2014, one of the most coveted honour in APAC region, for effective technology usage in insurance. With a strong focus on utilizing technology to deliver the best in class service, Max Bupa is creating a benchmark in the industry through innovative IT practices. Max Bupa’s focus from the time of inception has been to evolve and transform customer experience, by offering exceptional customer service through smart and hassle free processes.
Max Bupa implemented Newgen Software Technologies’ BPM solution to automate core processes like New Business, Claims, Healthcare Provider Enrolment, Agent Licensing, and Renewals. These solutions together enhanced customer experience through improved interactions, and reduced customer response timelines. Newgen’s mobility application ZapIn enabled end to end automation of the highly critical New Business process thus providing a uniform end user experience. Through this implementation, Max Bupa became the first insurer in India to introduce a mobility application into its customer acquisition process.
Commenting on the win, Somesh Chandra, Director – Customer Service, Operations and Technology, Max Bupa said, “It is an honour to be recognized for our technological prowess by Celent. At Max Bupa, we have a strong focus on utilizing technology to deliver the best in class service and a seamless experience to our customers, partners and employees. We have a clear roadmap to ensure our technology implementation maintains a competitive edge and addresses evolving customer needs. The innovative IT solutions by Newgen have helped us streamline and automate our customer facing business processes.”
Puneet Nath Kapil, Vice-President (IT), Max Bupa added, “We needed a solution to bring about overall improvement in terms of process efficiency, SLA adherence and customer engagements. Newgen with its vast domain expertise, robust product platforms and invigorating business solutions helped us significantly improve our customer response rate.”
Diwakar Nigam, MD & CEO, Newgen Software Technologies said, “Every implementation we undertake comes with a unique set of challenges. We have, over the years strived to find invigorating solutions to these challenges. Max Bupa’s win is a testimonial of our success. It rewards our relentless attitude with which we transform businesses processes for our clients.”
Celent is a leading research and consulting firm focused on the application of information technology in the global financial services industry. This was the fourth edition of the awards. Max Bupa won this honour amongst the 18 other insurers.
Max Bupa Health Insurance
Max Bupa Health Insurance is a, 74:26, joint venture between Max India Limited, a multi-business corporate with expertise in life insurance and health care and Bupa, a leading international healthcare provider with 65 years of healthcare knowledge. Max Bupa brings together a combination of Bupa’s global health insurance expertise and customer service expertise with Max India’s understanding and experience of the Indian health and insurance sectors. Max Bupa offers quality health insurance services through a dedicated team of over 1000 people and its network of 21 offices across 13 cities – Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Ludhiana, Chandigarh, Jaipur, Surat, Kochi, Kolkata and Patna. Max Bupa offers individual and family oriented health insurance policies for Indians across all age groups.
Strong Network of 3500 hospitals
Max Bupa Health Insurance has a direct working relationship with a network of over 3500 top quality hospitals and healthcare providers and at the same time the company plans to extend its network of hospitals to other parts of the country. Max Bupa services customers directly without third party involvement. For more details about the company and a list of all our network hospitals please visit www.maxbupa.com.
Max India
Max India Group is a multi-business corporate, driven by the spirit of enterprise and focused on people and service oriented businesses. The Company is headquartered in New Delhi, India. Max India is in the ‘Business of Life’ with its vision is to be one of India’s most admired corporates for Service Excellence. It ‘Protects Life’ through its Life Insurance subsidiary Max Life, a joint venture between Max India and Mutsui Sumitomo; ‘Cares for Life’ through its Healthcare company, Max Healthcare, a joint venture between Max India and Life Healthcare, South Africa; ‘Enhances Life’ through its Health Insurance company, Max Bupa Health Insurance, a joint venture between Max India and Bupa Finance Plc., UK; ’Rejuvenates Life’ through its Senior Living business Antara, a fully owned subsidiary of Max India and ‘Improves Life’ through its Clinical Research business, Max Neeman, a fully owned subsidiary of Max India. The Group also continues its interest in manufacture of Specialty Products for the packaging industry through its strategic business unit Max Specialty Films.
The flagship company Max India Limited is a widely held public listed entity, with the owner sponsors, led by Analjit Singh holding over 39% stake. Its other shareholders include some of world’s best Institutional Investors such as, Goldman Sachs, International Finance Corporation, Washington (IFC) and Temasek Holdings.
Bupa: 65 years of Health and Care
Bupa’s purpose is to help people lead longer, healthier, happier lives. Established in 1947, it has over 11.3 million customers in more than 190 countries. Employing over 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America. A leading international healthcare group, Bupa offers personal and company health insurance, runs care homes for older people and hospitals, and provides workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. With no shareholders, Bupa invests its profits to provide more and better healthcare and is committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing.
Newgen
Newgen Software Technologies Limited is a leading global provider of Business Process Management (BPM), Enterprise Content management (ECM) and Customer Communication Management, with a global footprint of 1100 installations in over 57 countries with large, mission-critical solutions deployed at the world’s leading Banks, Insurance firms, BPO’s, Healthcare Organizations, Government, Telecom Companies & Shared Service Centers.
Newgen’s Quality Systems are certified against ISO 9001:2008 and Information Security Standard, ISO 27001:2005. Newgen has been assessed at CMMi Level3.