India, 11th August 2014: Enamor India, a subsidiary of Gokaldas Pvt. Ltd., announced the appointment of Ms. Preeti Gupta, as the new Chief Operating Officer (COO). As the Chief Operating Officer, Preeti defines the road map for all creative design strategy, operations and marketing for India’s leading lingerie brand- Enamor.
A marketing graduate from the country’s premier fashion institute, National Institute of Fashion Technology, Preeti bring a great deal of expertise in the retail space spanning across domestic brands, international brands, exports and large format retailing in both apparel and non-apparel brands.
Ms. Preeti Gupta has a rich and varied industry experience of 15 years as category head, buying head and director licensing in renowned companies like Madhura Garments, Reliance trends and Tommy Hilfiger. With vast experience in the apparel industry and a special focus on womenswear, Preeti aims at increased consumer awareness and at an overall growth of the lingerie market in India.
Outcome focused and revenue driven, Preeti is excited to take on the challenge to developing the lingerie industry and inculcating global practices with Enamor.
Commenting on his new role at Enamor India, Ms. Preeti Gupta said. “I am really excited to be associated with Enamor and look forward to developing the brand with the team. As a woman and as a business head, my vision for Enamor is to make the brand India’s most loved lingerie brand for the ladies across the nation, hence spreading the brand ethos of femininity, fun and fabulousness.”
About Enamor
The brand enamor belongs to Gokaldas Intimatewear Private Limited a company set up in 2003. The brands objective is to provide the Indian women with the best fitting lingerie using most appropriate fabrics laces and embroideries. The styling and colours complement the current fashion trends followed internationally.
Enamor is available across more than 1800 multi brands outlets in India, besides the 250 odd National Chain stores and 12 Exclusive stores through the country. The company is based out of Bangalore, India. Enamor is sold through the distributors nationally and has even exported to a few countries. Inaya by enamor is a collection of contemporary nightwear that was launched in 2009 and has been well accepted by a niche consumer market.
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