(Asheville, N.C.) –Author Glenn Geffcken has released his first book, “SHIFT: Indigenous Principles for Corporate Change”, to catalyze a shift in organizational culture through the application of principles from indigenous society to the art of doing business.
In SHIFT, Geffcken offers a culturally based process and path to help move companies from stagnation to change, from mediocrity to innovation, and from disconnection to harmony. Geffcken details a set of principles that underlie indigenous societies throughout the world, drawing on their wisdom, their teachings, and their implications for significant transformation of core behaviors, beliefs, values, and ethics—which taken as a whole, represent a paradigm shift of magnitude rarely seen in the business world.
“Indigenous people, the world over, have lived in a state of grace and harmony with nature for longer than history can record.” Geffcken says, “And encoded within their cultural framework is a value system that places a high importanceon values themselves, which has enabled indigenous people to pass their culture on throughout the generations without drift.”
Through personal stories and experiences from Glenn Geffcken’s twenty-four years in the corporate world, in parallel with an eighteen-year immersion in North American indigenous culture and religion, Shift traces a path of self-discovery and organizational transformation. Geared toward businesspeople and entrepreneurs focused on culture as a force of positive change, it offers a methodology to help you break free and consider a different course.
Shift has been granted the “Editor’s Choice” award by its publisher, Open Book Editions, indicating its high quality writing and storytelling.
Geffcken shares that, “While industries and technologies are constantly changing, the values that drive our behaviors are unchanging.” “It is through a continual focus on valuesand a deepening understanding of them,” Geffcken conveys, “that is a key takeaway from indigenous society that enables the strengthening of organizational culture.”
“As the multiple generations ago, Granddaughter of a Mohawk chief, I am totally in tune with this work. Geffcken has imbued this book with BIG messages that matter to us today in all walks of life, including corporate…An inspiring and instructional read.” — Carol Sanford, Author, “The Responsible Entrepreneur: Four Game Changing Entrepreneurs for Founders, Leaders and Impact Investors,” and the multiple award winning book, “The Responsible Business: Reimagining Sustainability and Success.”
About Glenn Geffcken:
Glenn Geffcken is an accomplished executive with a background in sales, large-scale event production, publishing, and sustainability. He founded Balanced Is, a consulting company focusing on helping companies shift and evolve their culture. Geffcken lives in the Blue Ridge Mountains of western North Carolina with his wife, Maria and his three step-children.
About Balanced Is:
Consulting firm Balanced Is helps companies strengthen their organizational culture through individualized workshops and coaching. Their workshops are designed to help professional people and business leaders deepen their personal value systems. By doing so Balanced Is enablesthem to infuse their careers and organizations with deeper meaning and purpose, which leads to a stronger organizational culture and enhanced business performance. Founding partner Glenn Geffcken has published a book, SHIFT: Indigenous Principles for Corporate Change, which explores the ancient principles of indigenous society and their applicability to business. Geffcken also writes a weekly blog called The Art of Balance