Berlin, Germany, 17th September 2015 – Rocket Internet SE (“Rocket”, ISIN DE000A12UKK6, RKET) announces a EUR 75 million funding round for HelloFresh GmbH (“HelloFresh” or “the Company”) valuing the Company at EUR 2.6 billion, an increase in the valuation from the last funding round in March 2015 of almost EUR 2 billion. HelloFresh is the largest fresh meals at home delivery service globally, offering households in 7 different countries the opportunity to enjoy healthy, wholesome home cooked meals with no planning, no shopping and no waste. With net revenues of EUR 70 million in 2014, HelloFresh has grown 392% vs 2013 and has continued a similar growth trajectory through the first quarter of 2015, making it one of the fastest growing players globally in the online food sector. The company is now delivering over 4 million meals per month to households all around the world. The additional funding will be used to expand HelloFresh’s leadership position.
The financing round was subscribed by investment manager Baillie Gifford and results in a new post money valuation of HelloFresh of EUR 2.6 billion. Post this funding round, Rocket’s ownership amounts to 57.2% corresponding to a last portfolio value (“LPV”) of EUR 1.5 billion. This represents a significant LPV uplift of EUR 1.1 billion since the last funding round in March 2015. This transaction is testament to HelloFresh’s continued very strong growth and future potential.
About Rocket Internet
Rocket’s mission is to become the world’s largest Internet platform outside of the United States and China. Rocket identifies and builds proven Internet business models and transfers them to new, underserved or untapped markets where it seeks to scale them into market leading online companies. Rocket is focused on online business models that satisfy basic consumer needs across four main sectors: eCommerce, marketplaces, travel and financial technology. Rocket started in 2007 and has now more than 30,000 employees across its network of companies, which are active in more than 110 countries across six continents. Rocket Internet SE is listed on the Frankfurt Stock Exchange (ISIN DE000A12UKK6, RKET). For further information visit www.rocket-internet.com.
About HelloFresh
HelloFresh currently operates in the UK, Germany, Austria, the Netherlands, Belgium, Australia and the USA. HelloFresh delivers over 4 million meals per month to 280,000 subscribers globally (as of April 2015). The company was founded in November 2011 and is based in Berlin. Further corporate offices are in New York, London, Amsterdam and Sydney. Current investors include Insight Venture Partners, Phenomen Ventures, Rocket Internet and Vorwerk Direct Selling Ventures.