Now India will enjoy entertainment anytime, anywhere on the large screen with a 35 Lumens camera on a cellphone. iBall Mobile Phones launches world’s 1st 35 Lumens Projector Phone.
The new iBall Andi Projector Phone allows you to project videos or stills freely irrespective of the place. It facilitates easy viewing of projected videos and images without much hassle, even with many people, anytime, anywhere. It is the one phone that keeps you on a roll 24×7! The new commercial highlights the features and USPs of the phone and leaves the viewers entertained.
This advertising campaign has been conceptualised by Palasa Creative Place and brought to life by Red Ice Productions. Palasa has created a very light-hearted commercial that connects to the pulse of the common man. The whole idea is to portray showtime in business and entertainment, anytime. The commercial talks to the masses and shows people from daily walks of life being entertained by the projector phone. We can see various normal situations where people have fun with the phone.
The campaign subtly features celebrities without making them too obvious, just like the masses view them. Kareena Kapoor is also in the commercial, but without making the phone appear celebrity centric. Complementing the commercial is a catchy jingle that sums up the essence of iBall Andi Projector Phone.
It won’t be long before showtime becomes a word synonymous with the iBall Andi Projector Phone. The commercial is set to break the clutter just like this newly launched phone.