– The brand will be auctioning OPPO F3 Black BCCI Edition
– A new TVC celebrating OPPO’s collaboration with cricket and Team India
New Delhi, May 31, 2017– The camera phone brand OPPO, today launched a new version of the OPPO F3 – a new Black look priced at Rs 19,990 for the mid-range market. The recently launched OPPO F3 is the second in line dual front camera Selfie Expert after the F3 Plus. The F3 features a dual front camera – a 16-megapixel Selfie camera for individual selfies and a wide-angle lens for the group selfie.
To cheer for upcoming Champions Trophy, the brand has also offered the black version which comes with a BCCI Logo, highlighting the OPPO and BCCI partnership. OPPO is the official sponsor of Team India, and by this association with BCCI the brand is looking forward to strengthening its relationship with the audiences especially the youth. The OPPO F3 BCCI Limited Edition will be auctioned on Flipkart one day before the India vs. Pakistan match, as a sign of its commitment to support Cricket in India and help young and upcoming cricketing talent in the country to grow.
On the launch of the black version of OPPO F3, Mr. Will Yang, Brand Director, OPPO India said, “The color ‘Black’ is synonymous with style and suave. With a stylish edge to the new OPPO F3, we aim to give consumers a chance to make a style statement. With this auction, we aim to contribute towards the growth of the sport in India. We are proud and honored to have this opportunity and be associated with the most loved sport in India.”
Celebrating its love for cricket and its association with BCCI, OPPO has released a new TVC cheering for team India. The TVC showcases OPPO and Team India’s passion for perfection. The TVC will be going live on air from June 1st, 2017.
Besides dual selfie camera, the OPPO F3 is also equipped with a 13 MP rear camera that has a 1/3-inch sensor and PDAF technology. The F3 is equipped with an octa-core processor, 4 GB RAM, and 64 GB ROM backed by the ColorOS 3.0, assuring a seamless and snappy performance. The embedded triple-slot card tray allows two nano-SIM cards and a microSD card to work simultaneously. The F3 gets a higher energy density 3200mAh battery which gives longer endurance. In the real use simulation test, it lasted for more than 15 hours.
About OPPO
For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO started the era of selfies and was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.
In line with its deep insight of young people’s behavior, OPPO first launched selfie-focused smartphones in 2015 – Selfie Expert F series in India. Its first batch of products received a warm welcome, and the brand leads the trend in the industry. In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. By now, OPPO provides excellent smartphone photography experience to over 100 million young people around the world.
In India, OPPO became the official sponsor of Team India, Men’s and Women’s National Cricket Team in 2017. It is also the official global partner of ICC in the mobile category for four years starting 2016. The market share of OPPO in India’s offline market ranks No.2 in Dec, 2016 according to GFK.
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