OPPO takes selfies to the runway creating a one of a kind selfie fashion show!
Mumbai, 3rd September 2016 —The ever-evolving global smartphone brand OPPO, created a stir in the fashion industry with a first of its kind – Selfie Fashion Show at the YouWeCan Fashion Show in association with ace cricketer, Yuvraj Singh. OPPO, the title sponsors of the event, stepped up the selfie and style quotient at this event where Yuvraj Singh launched a new fashion line. The event was graced by A listers from the Bollywood and Cricket industry who lit the runway on fire with their perfect selfies clicked with the OPPO F1s. The event’s proceedings are being donated to the YouWeCan Foundation.
OPPO as a brand has always focused in connecting with the Indian consumer through its marketing initiatives. Commenting on this association and the marketing strategy, Will Yang, Brand Director of OPPO India, said, “We have always focused on reaching out to and connecting with our Indian consumers across every touchpoint, the most important being – Cricket and Bollywood. Thus, this association with YWC offers us the perfect platform, one where Cricket meets Bollywood, to bring forward the essence of selfies to our consumers.”
The celebrities let their hair down and enjoyed themselves clicking perfect selfies at the event with the
OPPO F1s. The models and show stoppers adorned clothing designed by the celebrity designers-
Shantanu & Nikhil. The show stopper, Yuvraj Singh along with other prominent sports personalities likeZaheer Khan, Harbhajan Singh, Saurav Ganguly, Chris Gayle, Sushil Kumar and Mary Kom amongst others, walked the ramp with the OPPO F1s and showed the audience how a perfect selfie is clicked!
Yuvraj Singh is OPPO’s first sports ambassador and the brand associated with the ‘YouWeCan’ Foundation in the past for a charity campaign to raise awareness about cancer and facilitate cancer screening wherein the brand donated INR 40 lakhs as donation money.
About OPPO
At OPPO we design, manufacture, and promote our own products, combining innovative technology with unique design, to ensure our customers always receive the best.
After entering the mobile phone market in 2008, OPPO quickly expanded into overseas markets a year later. OPPO mobile phones are currently available in over 20 markets, with the brand already registered in 140 countries as of late 2015.
OPPO is the official global partner of International Cricket Council (ICC) starting 2016 and has also entered into a three-year partnership with Football Club Barcelona, Spain. OPPO has Bollywood heartthrobs Hrithik Roshan and Sonam Kapoor as its South Asia Region brand ambassadors and Yuvraj Singh as its First Sport Ambassador. The leading smartphone brand made its entry into the Indian market in early 2014. OPPO Mobiles India Pvt. Ltd. currently has commercial presence in major cities and regions of India. With its growing presence, OPPO aims to provide beautifully designed phones and a flawless camera experience to the young consumers.
But OPPO doesn’t stop there. Using our passion for design and commitment to new technologies, OPPO has made a big impact in the audio-visual market by offering world-renowned, premium Blu-ray players in the United States and across Europe.