~PVR digitizes the box office with Oxigen wallet~
New Delhi, 13 August, 2015: Earning the status of being India’s first mobile wallet, aiding ticket booking through website, Oxigen Wallet has entered into a strategic tie up with India’s biggest multiplex chain, PVR Ltd. With this partnership the consumers will now be able to use Oxigen e-wallet for a safe, secure and smooth mode of transaction through PVR website and PVR app.
In the past years, PVR has seen an inclination towards digitization among its patrons. It is an endeavor to take the box office to the audience and make ticket transactions hassle free. It also reduces the long wait in queues at the box office. PVR envisions converting a large part of their users who book tickets at counters into digital customers using e- wallets and offer the patrons various options. With this alliance also PVR and Oxigen anticipates to convert a large part of the ‘cash customers’ into ‘digital customers’ and empowers the existing digital customers. One just needs to either download the application on their mobile phone or log into PVR website or pay through Oxigen app.
Speaking about the partnership, Ankur Saxena, CEO, Oxigen Wallet, commented, “This association has opened gateways to a plethora of opportunities for both the parties and works as an enabler to tap the unexplored market of ticket bookings like never before. We are also designing appealing promotional offers for our customers, which will be announced shortly, as a reward for their patronage.”
Adding to his comments, Mr Gautam Dutta, CEO, PVR Ltd, said, “We always strive to provide nothing but the best to our patrons. With the increase in digital transactions among our customers, we have taken one step further to provide them with another alternative through Oxigen wallet. We are certain that Oxigen Wallet’s secure and cutting-edge technology will significantly eases the process of booking tickets through our website and app. We are looking forward to this collaboration and trust that it will go a long way.”
The factor that drove the alliance was the strong retail footprint of 1,30,000 outlets which Oxigen Wallet has in the non-metro cities. It gives an edge to the PVR website and app with its strong presence in the Tier 2 and Tier 3 cities that will help digitise the cash transactions happening at the box office of the multiplex. This is unlike other payment players on the website who target only credit and debit card customers. Oxigen Wallet also serves PVR’s need for a long term partner who could help them offset box office customer traffic towards their digital properties- website, app, and kiosks.
Oxigen Wallet is powered by Oxigen Services Pvt Ltd, India’s largest payment service provider and is available through the website (www.oxigenwallet.com). The Oxigen Wallet app can also be downloaded from the Android Play store, iTunes or Windows App Store.
Oxigen Wallet
Oxigen Wallet is India’s first p2p money transfer app that allows you to send and receive money through popular social channels like Facebook, Whatsapp and Twitter etc. Oxigen Wallet also enables you to instantly send money to any mobile number or bank account in India. Oxigen wallet is accepted at more than 9000 merchant locations and over 10000 online sites like bookmyshow, ebay, PVR etc. Oxigen wallet offers a safe, secure and convenient payment solution. Also, loading money into Oxigen wallet is really easy through any of our 14,000 modern trade partners or 1,30,000 retail outlets across the country.
Oxigen Wallet is powered by Oxigen Services Pvt. Ltd, India’s largest payment service provider and is available through our website (www.oxigenwallet.com). Oxigen wallet is country’s first Non-bank to launch eKYC services with National Payments Corporation of India (NPCI) for Financial Inclusion. You can download Oxigen Wallet app from Android Play store, iTunes or Windows App Store.
About PVR Ltd.
PVR is one of the largest and most premium film and retail entertainment companies in India. Since its inception in 1997, the brand has aimed to redefine the way people watch movies in India. PVR currently operates a cinema circuit comprising 474 screens spread over 106 properties in 43 cities across India. The company acquired the Cinemax properties in 2012 and currently serves 60 million patrons across India. PVR has entered the World Economic Forum’s List of Fastest-Growing Global Growth Companies.
For further information, please refer to the PVR website: