~Partners with Paytm Mall for a consumer promo offer~
Mumbai — September, 29, 2017— With the 11th season of India’s most popular reality series Bigg Boss back on screens, Parle Agro the largest Indian beverage company announced the launch of an exciting consumer promotion giving ten lucky winners the opportunity to meet none other than superstar Salman Khan. Title sponsors of the show for the second year in a row, Parle Agro also unveiled their special edition Appy Fizz PET bottles (600 ml), especially launched for Bigg Boss season 11.
As part of the promo, Parle Agro has collaborated with Paytm Mall to allow its consumers to win up to INR 1 lakh in Paytm Cash every month, INR 10,000 Paytm Cash weekly and assured INR 100 Paytm Mall shopping cashback. The offer will be rolled out on the special edition Bigg Boss – Appy Fizz bottle and is expected to drive strong engagement with the consumers. The offers will be executed through top label on the pack which will feature unique coupon code to enable consumer to get the prize.
“We have been a part of Bigg Boss previously as well and the results were fruitful resulting in Appy Fizz expanding its reach in the market and beating seasonality. This year by collaborating with Paytm Mall, we are taking this integration a level higher by Bigg Boss edition bottles. We are using the brand to bring the association alive this season at a consumer level and own highest top of mind recall for the brand”, said Madhur Pandey, General Manager, Marketing, Parle Agro.
The promotion is supported with an integrated campaign to drive promotion awareness among the consumer. The 360-degree campaign, conceptualized by Sagmeister & Walsh, will run across various platforms with television playing the lead medium coupled with an aggressive focus on outdoor and digital marketing.
About Parle Agro:
Parle Agro Pvt. Ltd. is the largest Indian beverage company with brands like Frooti, Appy, Frooti Fizz, Appy Fizz, Bailley, Frio, Dhishoom and Café Cuba which cater to the mass market. Today, it is a 3000 Cr organization’ and operates under three business verticals: Beverages (Fruit Juice based drinks), Packaged Drinking Water and PET Preforms. Each of these verticals operates as independent entities. Over the last few years, they have grown infrastructure to 76 manufacturing facilities both in India and overseas, and has developed a widespread network of more than 5000 channel partners that cater to more than 12lakh outlets in the country. Being the leaders in the beverage industry with iconic brands, Parle Agro believes in its innovative products and creating new categories. Their understanding of the Indian consumer and innovative business practices has led us to establish trends that have changed industry outlook and approach.
About Bigg Boss:
Bigg Boss this season will roll out the red carpet for the Padosis this year. Viewers will find a host of new neighbours in the Bigg Boss House whose lives they’ll get to follow over a period of 90 days. The world of Gharwale and Padosis will come together starting Sunday 1st October 2017 at 9:00 PM; subsequent episodes to air every Monday to Friday at 10:30 PM and Saturdays and Sundays at 9:00 PM on COLORS!
About ‘COLORS’:
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Bhaag Bakool Bhaag, Savitri Devi College and Hospital, Devanshi, Sasural Simar Ka, Shakti…Astitva Ke Ehsaas Kii, Udann, Ek Shringar…Swabhimaan, Karmphal Data Shani, Kasam…Tere Pyaar Ki, Dil Se Dil Tak, Naagin, India Banega Manch, Khatron Ke Khiladi, Bigg Boss, Dev, Chandrakanta, Mahakaali: Anth Hi Aarambh Hai, Tu Aashiquii and Ishq Mein Marjawan amongst others.