And hosts the “Jewel Thief” launch by Saraswati Kaul Jain
New Delhi, India, May 24, 2016
Pashma, India’s first fashion brand to have the widest International presence, launched the menswear collection at the Emporio Mall in New Delhi together with “Jewel Thief”, a jewelry collection by Saraswati Kaul.The event was jointly hosted by Mrs Ratan Kaul which was a pleasure and privilege to be associated in her capacities as President, Kashmiriyat Preservation Foundation & VP, Indian Council for UN Relations.
The evening was very well attended by the creme de la creme of Delhi comprising of Dr. Shashi Tharoor , Dr. Farooq Abdullah, Ambassador to Algeria Yahia – Cherif , Abha Dalmia, Entrepreneur Sonal Jindal, Choreographer Rashmi Virmani, Artist Sunayana Malhotra to name a few.
Pashma is the only Indian consumer brand with a visible presence in the International Luxury market, an evolution story of entrepreneurship as of an Indian business coming of age on the global stage.
The event graced by the presence of Dr. Farooq Abdullah and Dr. Shashi Tharoor.
Shilu Kumar, “The new menswear summer collection at Pashma, is designed to offer a relaxed casual Friday dressing alternative in precious natural comfort fabrics made from silk, linen and supima cotton with a wide array of prints and colors”
Sarawati Kaul Jain,” Make a splash without robbing the bank with ‘JEWEL THIEF”
The Pashma Global Flagship store signals the evolution of the Pashma brand from being niched brand of exquisite cashmere scarves into India’s first luxury lifestyle brand with its signature aesthetics now presented in a range of all-season ready-to-wear, jewelry, menswear and novelty gifts.
About Pashma
Pashma is a unique and inspiring journey of an Indian fashion entrepreneur realizing her ambitions, with a dream to create a global fashion, label from India.
Shilu Kumar launched Pashma in 1999 at a prestigious trade show in Milan. Her vision was to create an Indian brand that harnessed the creative talents of Indian design professionals and artisans, to present their creativity and craftsmanship to a global audience.
Initially, recognized for its fine quality of cashmere and its refreshing trans-seasonal and fantasy driven expressions on cashmere, the brand developed a loyal clientele of top department stores and fashion boutiques across the world.
The brand opened its first store at the DLF Emporio followed by a store in Singapore at Changi Airport and the iconic Raffles Hotel.
Today Pashma is retailed through more than 1800 multi-brand retailers and its 18 boutiques worldwide. It has evolved into a true lifestyle brand with a ready-to-wear range that includes resort and summer collection, both for men and women.