Eyewear, cosmetics and skincare all available under one roof
Pune- January’16– American Vision an optical network start up is started by budding entrepreneurs Mr. Ajay Kashikar and Narendra Yadav. American Vision has very successfully brought Independent Optical Stores under an umbrella there by giving super fast service, trial , after sales facility to Ecommerce Consumer in stores apart from super fast delivery from the next door optician.
The latest venture by the brand is expansion into skin care cosmetics range. Starting from eye wear the brand soon realized that the market is huge and there is an ever growing demand for skin care and cosmetics. According to American Vision the trend which touches the customers emotionally matters the most in India, however there are a few trends in general that cannot be overlooked.
- a) Multichannel retail needs channel management technology.
- b) Analytics, Analytics –new art of Retail
- c) Your Customer can be anytime any where
- d) Customer relationship management would get tougher.
- e) Integration is everything
American Vision has introduced more than 45 categories of products in both skin care and cosmetics to give a different and niche experience to its clientele. Founder Director Ajay G Kashikar said- the cosmetics in American vision stores, would give any customer a more range of choice to choose from and would also give a diversified approach to the brand. With more women centric shoppers this was a good idea to increase the foot fall at all stores.. The customer has now started demanding these products as they are available only to American Vision store only.
The face of retailing with this approach is changing slowly in India for the benefit of the client.