Of Music, Coconuts & Sustainability
The vibe at India’s most awaited weekend festival just got cooler. Raw Pressery known to have pioneered cold-pressed juices in India have officially announced their association as Title Sponsors at Sula Fest 2017. The 3-year-old Mumbai based startup has plans to create unique consumer experiences for festival attendees that adds to the natural energy of the festival. “Sula Fest attracts discerning millennials who believe in responsible fun. They’re aware of the choices they make and understand the importance of balance. We aim to synergize with Sula Fest to build experiences that are ALL GOOD. NO BAD. just like our brand’s philosophy,” says Anuj Rakyan, Founder & Managing Director – Raw Pressery.
Between music, cold-pressed vibes and heady memories, RAW Pressery is all set to launch nature’s healthiest cure to all hangovers – Tender Coconut Water a.k.a. Nariyal Paani. The electrolyte packed & isotonic rich beverage bottled by Raw Pressery is India’s first fresh bottled coconut water – which is free from thermal pasteurization. This coconut water is free of preservatives, chemicals, additives, sugars and even water. Straight from the sands to your hands, the coconut water is a hydration essential for every festival attendee that’d keep the hangovers at bay and keep you feeling light as a feather!
Marking the 10th anniversary of Sula Fest, festival-goers will also witness the launch of Raw Pressery’s recycling initiative RAWCycle. RAW Pressery has recognized recycling as one of its most important objectives and will use the festival as a platform to raise environmental awareness & conscious engagement. The brand would introduce their innovative recycling ingenuities through active art installations that will recycle 1 ton of plastic bottles generated at the festival. The plastic bottles collected through this initiative, will be recycled to make t-shirts, which will then be distributed to underprivileged children. Kick starting their campaign at Sula Fest, RAWcycle is expected to activate collection drives in 4 cities through 600 points of collection via retail, direct to home and event led channels.
What’s more, the brand has enough in store for you to get high on health. From freshly squeezed Valencia Orange to the original cold-pressed ganne ka ras, they’ve got you covered. The festival will also witness a signature cocktail collaboration between Sula & Raw Pressery to set the tone for a weekend of summer soirees. Adding flavour to a unique celebration of music, art and good times – Raw Pressery is all set to hydrate, rejuvenate and RAWcycle at Sula Fest!
About RAW Pressery:
Raw Pressery, founded in the year 2014, is India’s largest cold-pressed juice brand. Incorporated as a part of Rakyan Beverages Pvt. Ltd., Raw Pressery is a vertically integrated company with in-house capabilities in farm-produce procurement, processing, manufacturing, cold chain logistics, warehousing & distribution. It is the only Indian company to use the globally acclaimed revolutionary HPP technology which ensures fresher, safer and healthier food products with stable shelf life. The brand’s portfolio with over 21 different blends comprises of fruit juices, smoothies, nut milks, booster shots and hydration essentials. Started in Mumbai, Raw Pressery’s products are available across Pune, Delhi, Gurugram, Bengaluru, Hyderbad, Chennai, Chandigarh & Kochi. The brand retails through premium retailers like Foodhall, Godrej Nature’s Basket, Reliance Retail, Dee Mart, Aditya Birla Retail; hotels like Hyatt & Marriott ; airlines like Vistara, Jet Airways & Air Asia ; leading coffee chains like Barista, Coffee Bean & Tea Leaf, Costa Coffee and online stores like BigBasket, Grofers, HolaChef & Zomato.