October 20th 2016: Mr. Olivier Bernheim, Owner & President, Raymond Weil was present in India to announce the launch of the Maestro Beatles limited edition timepiece today. They also announced their new strategy for enhancing their presence in India with an exclusive partnership with Ethos Watch Boutiques and Helios.
On the launch of the exclusive timepiece as well as showing a deeper commitment to the Indian market, Mr. Olivier Bernheim, Owner & President, Raymond Weil said “We have been in India for a long time and have received appreciation across segments and seen a lot of growth opportunities. The latest limited edition Maestro Beatles celebrates the 40th anniversary of the brand. We have always derived inspiration from music and this bespoke timepiece pays tribute to The Beatles. The limited edition watch is perfect for the die-hard Beatles fan as well as music connoisseurs. To bring this masterpiece to the Indian market, as well as deepen our engagement locally we have exclusively partnered with Ethos Watch Boutiques and Helios. Our partnership with Ethos is primarily due to their reach and trust and their commitment to promising authenticity and safeguarding customers from various malpractices rampant in the watch industry.”
In India, the limited edition pieces are available exclusively at Ethos Watch Boutiques and another retailer. This has further strengthened the relationship between the two brands. On the tie-up with Ethos, Mr. Yashovardhan Saboo, CEO, Ethos Watch Boutiques said “The limited edition timepiece is beautifully created as a befitting tribute to The Beatles. Raymond Weil is one of the preferred brands by our customers and such innovative bespoke time pieces would garner a great response among watch and music connoisseurs alike.”
Each Maestro Beatles timepiece is presented with a dedicated watchcase celebrating the music icons. An impressive drum with the official Beatles logo decorates the top of the box while the inside features the 13 album titles that are marked on the dial of the limited edition. The watch features a mechanical self-winding movement housed in a 39.5 mm polished steel case. The 13 Beatles’ album titles are placed around the bespoke dial, with a special “Help” index at 4 o’clock which recalls the cover of the iconic album released in 1965. The silver galvanic dial matches the polished steel bracelet. It features the official Beatles logo and a date window at 3 o’clock. Finally, the case back presents a smoked sapphire crystal that carries the official Beatles logo and the limited edition number engraved. This unique timepiece paying tribute to the legendary Fab Four is limited to 3,000 pieces.
About Raymond Weil
Swiss watchmaker Raymond Weil belongs to the limited circle of independent family companies creating elegant and refined watches for men and women. Founded in 1976 and now under the leadership of the founder’s grandson, Elie Bernheim, the Geneva-based company continues to develop and consolidate its status among the leading names of the Swiss watch industry.
With 40 years of experience, Raymond Weil benefits from Switzerland’s centuries of carefully handed-down watchmaking skills and know-how. Precision, quality, reliability, nobility and technical nature of the materials are many standards that Raymond Weil combines to meet the prerequisites of the much sought-after “Swiss made” label.
From its early beginnings, Raymond Weil has been imbued with a deep affinity for music and the arts. The Swiss watchmaker composes its timepieces the way musicians compose their chef d’oeuvres and demonstrates its musical and artistic influences through its various collections. Music drives the brand’s creativity and is also at the heart of all its partnerships worldwide with renowned artists, iconic music brands, emblematic concert halls, awards ceremonies and music-related charities.
About Ethos Watch Boutiques
Founded in 2003, with its two retail brands Ethos and Ethos Summit – Luxury Watch Boutiques, Ethos is currently 42 stores strong in India. Present across 13 cities, Ethos brings an international standard experience in watch buying to its customers.
The brand’s website www.ethoswatches.com has become Asia’s largest online luxury watch platform. With over 7,500 watches from over 50 premium and luxury brands, the website attracts upwards of 600,000 visitors per month. Ethoswatches.com is the first of its kind to offer visitors a comprehensive buying experience through various niche services including a highly specialized team of luxury watch consultants, and The Watch Guide – an in house digital magazine that curates relevant and exclusive content for watch enthusiasts. In addition to this, the website provides benefits like EMI, watch insurance and after sales service to its customers through its dedicated service facilities across India.
Ethos Watch Boutiques houses brands such as Rolex, Omega, Breitling, Chopard, Carl F. Bucherer, Cartier, and others in the luxury space. In the premium segment, they offer TAG Heuer, Longines, Tissot, Rado and Seiko, to name a few. In the fashion segment, the brands available include Guess, CK and Armani.