Mumbai, May 4, 2018: Converse brings its exclusive collection in collaboration with Miley Cyrus to India. Miley’s debut collection that has been launched globally on May 2, is a true reflection of her personal style and influences- bold, fun and 100 percent Miley. She has tapped into her persona as a performer as well as her day-to-day style to create footwear that anyone can wear at any time.
“No age, no gender, no sex — I wanted everyone to feel included.” said Miley Cyrus.
As a woman that has always been open to all possibilities, Miley partnered with Converse to reflect that feeling of self-empowerment. The result is a collection that allows each wearer to be exactly who they want to be every single day.
“Converse has no boundaries,” she said. “It’s outspoken. I’ve always identified with Converse because the brand appeals and represents so many different cultures and walks of life. And, they’re accessible.”
After months of anticipation and sneak peeks, Miley set the stage for the collection by inviting some of her biggest fans across genders, orientations, and backgrounds to join her in the collection’s look book. Shot by legendary fashion photographer Ellen Von Unwerth, the images capture the energetic, bold and inclusive nature of Miley.
“I definitely had my fans in mind and in my heart when I was creating,” she said. “I put what they love about me and what I love about them into the design.” she added.
Whether sparkling with the Chuck Taylor All Star “Glitter” or looking to channel Miley’s performance and country roots in the “Bandana,” individuals can piece together looks from the 26-piece collection for any mood or style.
Miley collection is available in Converse outlets and select Centrals with footwear starting from Rs.4999/-
About Converse
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries.