In its continuing efforts to change the face of Indian jewellery retail through its flagship Indian brand initiative, NazraanaTM, Rio Tinto is conducting a series of retail training workshops in selected Indian cities. The workshops, conducted by industry experts Shivram of Retail Gurukul and Samit Bhatta of Retail Jeweller, are specially designed training modules designed to sharpen the selling skills of jewellery retail sales associates. The emphasis of the training will be to assist sales associates move away from value based selling and develop an emotional connect with their customers by promoting the attributes of jewellery and linking occasion with product.
Vikram Merchant, Director, India Representative Office, Diamond Sales and Marketing, Rio Tinto, says “The “Time to Shine” training will familiarize sales associates with the NazraanaTM brand, its new theme based collections and the visual merchandising tools provided to each NazraanaTM outlet. The 7 collections inspired by diverse facets of Indian culture – Floral, Heritage, Love, Infinity, Spirituality, Contemporary and Men’s Luxury – provide the ideal opportunity for sales associates to shift the dialogue with consumers to a story led sales approach.”
About Rio Tinto Diamonds
Rio Tinto is one of the world’s major diamond producers through its 100% control of the Argyle mine in Australia and 60% of the Diavik mine in Canada. It also has an advanced diamond project in Madhya Pradesh. Rio Tinto’s diamond productions are sold through its Diamonds Sales and Marketing headquarters in Antwerp, Belgium, with representative offices in Mumbai, Hong Kong and New York. It also operates a niche, polished pink diamond business from Perth, Western Australia.