Customers across Senco’s 87 stores pan India to benefit from a seamless experience
1st jeweller from East India to adopt such AI enabled technology and machine learning powered platform
Kolkata, February 8, 2018:-Senco Gold & Diamonds, the largest jewellery retail chain from Eastern India, has roped in Capillary Technologies as its CRM (Customer Relationship Management) partner. As part of this partnership, Senco will be able to provide its customers, a seamless experience across 87 stores pan-India.
Senco will leverage three flagship products of Capillary Technologies namely Insights+, Engage+ and Loyalty+. While Insights+ will help Sencoget a deep understanding and insights into their consumer’s behaviour and preferences, Engage+ will increase the effectiveness of the marketing efforts by personally connecting with each consumer, building relationships at every interaction and Loyalty+ will ensure the existing consumers keep coming back to Senco stores by intelligently rewarding them for their desired behaviour.
“India with a growing young population is also seeing change in consumer behavior and preferences. They expect connected and seamless experiences that makes their lives easier in this new digital age, and we at Senco constantly look for ways to be relevant to our customers. As part of our vision to be future-ready, we chose Capillary as our CRM partner and their expertise in the space will help us take customer engagement to a new level – said Suvankar Sen, Executive Director, Senco Gold and Diamonds.
Ganesh S. Lakshminarayanan, Chief Operating Officer, Capillary Technologies said “We are glad to partner India’s leading jewellery retail chain – Senco Gold and Diamonds. Capillary will not only empower Senco to manage customers’ lifecycle through a data driven approach but will also enable them to build personalized customer journeys through AI backed recommendations and insights gained from a single view of the customer across retail touchpoints.”
About Senco Gold & Diamonds
Senco Gold & Diamonds, founded in the year 1938 by late Sri MC Sen is one of the oldest jewellery organizations in India. Headquartered in Kolkata, Senco Gold & Diamonds has 87 stores spread across India and is the largest jewellery retail chain from Eastern India. Senco Gold & Diamonds has an array of products on offer for every occasion, with more than 10,000 new designs being developed every year. Their popular Everlite Collection has exquisitely designed light-weight jewellery available at extremely affordable prices. Senco Gold & Diamonds exports to countries like USA, UK, Singapore and Middle East. Please visit https://sencogoldanddiamonds.com
About Capillary:
Capillary technologies solutions help businesses get ahead of the digital evolution and stay ‘Always Consumer Ready’. Over 300 marquee brands across 30+ countries, including Pizza Hut, VF Brands, Walmart, Al-Futtaim, KFC, Starbucks, Madura Garments, Courts and Samsung, trust Capillary to enable easy and seamless consumer experiences. With over 300 million consumers and 25,000 stores on the platform, Capillary is Asia’s leading SaaS product company. Over 700 Capillary associates across 11 global offices are continually innovating to find new ways for brands to make their consumers’ lives easier, and experiences memorable. Explore more athttps://www.capillarytech.com/