BANGALORE, 19th August, 2016 – Sheraton Grand Bangalore Hotel at Brigade Gateway proudly announces its 1st Anniversary of being crowned as ‘Grand’. It was the first Sheraton to be crowned as Grand in South-East Asia, and is the only Sheraton Grand in India. As a part of the Sheraton 2020 vision Sheraton Grand Bangalore Hotel has adapted elements of the “Effortless Travel” initiative.
This new brand positioning has been introduced to allow guests to make the most of their stay through the three major travel solution elements PackPoint Packing, One Hour Gem and Paired Menu. PackPoint Packing for Sheraton allows guests to make their travel easier and better by providing firsthand information on length of the travel, weather at their destination and their planned activities. An exclusive Sheraton Grand experience, the Paired Menu gives guests a taste of distinctive, locally-inspired flavours for a unique dining experience, offering unexpected culinary pairings of small plates with premium wines or beer from Sheraton Selects. Another unique addition is to this initiative is One Hour Gem, an experience designed for the guests to get a flavour of the destination by highlighting a few local gems of the city within an hour’s distance from the hotel.
Saurabh Bakshi, General Manager of Sheraton Grand Bangalore Hotel mused, “It’s a great day for the entire Sheraton Grand Bangalore team. The hotel has evolved tremendously since we’ve been crowned “Grand”, especially in terms of client satisfaction by providing the guests with an effortless travel experience. The new elements at Sheraton Grand Bangalore promote growth and lure more high-end travelers to the hotel.”
Situated in a landscaped 40-acre neighborhood in India’s IT capital, the property features a luxurious infinity pool, panoramic views of the adjacent Brigade Lake, and stately guestrooms that blend sophisticated earth tones with plush fabrics.
The ‘Grand’ tier is a new premier tier introduced by Sheraton Hotels Worldwide. It recognizes exceptional Sheraton hotels and resorts across the globe for their enticing destinations, distinguished designs, and excellence in service and guest experiences. Sheraton Grand is one of many initiatives currently underway for Sheraton 2020, a comprehensive plan designed to solidify Sheraton as a leading global hotel brand of choice, everywhere.
Introduced early last year, Sheraton 2020 is a part of the Starwood Hotels & Resorts Worldwide’s accelerated growth plan. The Sheraton 2020 vision has been designed specifically to establish Sheraton as a global brand of choice. The 10 point plan focuses mainly on introducing new brand positioning, ignite associates’ passion for the brand, differentiate the brand through design and innovate the Sheraton guest experience continuously.
About Sheraton Hotels & Resorts
Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10 point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million dollar advertising campaign that highlights the brand’s ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG promotion in the brand’s history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts. To learn more, visit www.sheraton.com. Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and facebook.com/Sheraton.