First in a series of exclusive labels, Home Berry is targeted towards the affordable home décor market
New Delhi, 20th July 2017: ShopClues, India’s first and largest online marketplace has introduced its own home décor and furnishing exclusive label, called Home Berry. The exclusive label is an affordable range of bed and bath linen, including washroom towels and designer bedsheets with pillow covers. These products are designed for the Indian customers who want good quality branded furnishing but at affordable prices. This effort has been aligned with Shopclues’ merchant first approach where their top rated chosen merchants double as manufacturing partners and work closely with ShopClues to ensure control on quality, branding and pricing.
Keeping in mind the brand’s philosophy of providing quality products in a pocket friendly budget, products under the Home Berry label are priced below Rs. 500. By the next quarter, Shopclues aim to target 20% of total sales in Home & Kitchen category through Home Berry.
Speaking on this occasion, Ms. Radhika Aggarwal, Co-Founder and CBO, ShopClues, said, “We at ShopClues have always been proud of the fact that we are the preferred e-commerce destination for Bharat, the tier 3 & 4 towns of India. In the age of brands and labels being launched almost every day for the urban population of India, we are catering to the other side of India, which is looking for branded affordable home décor solutions, which can help them make their homes look good.”
“Moreover, the products in our exclusive label are painstakingly selected and developed from our dedicated merchant partners who have been working with us for years. We provide quality and amazing range, and most importantly, value. This is just a beginning for us. We look forward to launching exclusive labels across categories in the future, to bridge the gap of good value labels in the market.” she further added.
Home Berry products come with variety of designs and each product is thoughtfully crafted for Indian homes. To enhance its consumer experience, ShopClues runs these products through a five point quality check under Surety Program which makes them the right offering as per the price point. The brand plans to further grow the category to include products like bean bags, curtains, rugs and cushion covers, Shoe racks, Wall Clocks etc. by Q4 2017.
To check out the new range log onto – www.shopclues.com
About ShopClues:
Headquartered in Gurgaon, ShopClues was founded in 2011, as a preferred e-commerce destination for Real India – Buyers and Sellers in tier 2, tier 3, 4 cities and beyond.
With more than 100 million monthly visits, over 20 million listed products, 6, 00,000 + merchants, over 7000 online brand stores, ShopClues services 30,000 pin codes across India.
Spearheaded by Sanjay Sethi & Radhika Aggarwal, ShopClues (an Indian subsidiary of Clues Network Inc., a US Corporation) was deemed a Unicorn in 2016 with the E Series Funding by Sovereign Wealth Fund GIC Pte Ltd. Other investors include Tiger Global Management LLC, Helion Venture Partners & Nexus Venture Partners