New Delhi NCR:
Shopping experience is much better, with Woffr an O2O (offline to online) solution on mobile, that empowers users with relevant information regarding offers and deals on brands, nearby stores and users’ payment cards at the time of need.
The app is an initiative of MyWolet Services Pvt Ltd, founded by Puneet Agrawal, who holds a Master’s degree from Arizona State University, USA and B.Tech degree from IIT Kharagpur. He has more than 10 years of experience across both technology, products and services companies. He is being supported by a young team of technologist with an average experience of 3-4 years, and has inducted highly experienced business – technology professionals from well reputed entities in the advisory board.
According to Puneet, “Woffr is not another deal or offer portal, but a unified platform to inform users about relevant offers at the time of their need, based on their location, user profile, shopping intent and payment cards
This idea originated from his own personal experience. Puneet adds, “We receive several promotional deals and offers on a daily basis using communication channels such as SMS or Emails. Most of the time these communications are being treated as spam as they are not relevant at that point of time. But when we actually need them, we hardly recall these communications and end up losing out on the benefits of these offers. At the same time, merchants and banks are struggling to communicate users about these offerings at the right time. Woffr, with its innovative solution bridges this gap by leveraging mobile technology.”
This helps Merchants & banks struggling to reach out to users at decision making time. This app will majorly help bridge sufficiently, the small and local offline stores, which lack effective marketing tools on mobile space critically needed to compete with e-commerce players.
It is available in android platform and very soon, in the IOS platform as well.
Key Elements
- Plans are to enable offline merchants create live offers and communicate it to nearby potential customers through a merchant app, helping small and marginalized offline.
- The app provides an opportunity to small & medium size merchants or mom & pop stores to have significant presence on mobile technology which they are lacking.
- Typically in a mall or at a market place, the front or prime location is occupied by big brands. Small stores are generally situated towards the back side of the store which are not getting discovered by customers easily. With the on-time & location based notification feature in Woffr app which notifies users about the offers at his current location, these types of stores are getting the opportunity of being discovered without customer having to physically locate them.
- Currently stores are spending a lot of money on printing, distributing & publishing their pamphlets to potential customers. With solution offered by Woffr, stores can do this activity at a much cheaper rate and without related hassles.
- None of the apps/ websites working in the deals & offers space are catering to Lifestyle category. Woffr focuses on this category
- Solving a key pain point of credit /debit card holders which has a considerable size -73M Credit Card & 350M Debit Card with monthly Transactions of value Rs 2000 Billion monthly at Point Of Sale.
- Web & mobile based platform to enable offline merchants to create and manage campaigns on Mobile in simple and easy manner using professional images and pre-defined templates.
- Analytics based dashboards to get insights on campaign performance, consumer insights, competitive analysis and market trends
Current Traction
- Location based discovery of general and card based offers.
- 4000+ Offers available across 7 categories in 8 metro cities
- 35000 Merchant brands with 70000+ branches , exclusive partnership with 50+ stores in Gurgaon
- Exclusive Offers for top 10 Banks and 300+ credit and debit cards
Forward Looking:
- Merchant-Partnership. Focusing on Lifestyle category, Offering exclusive service of sending notifications to nearby visitors
- ScalingUp Partnership with Telecom partners, Partnership with mobile wallets.
- App attribution for offline Transactions
Incentivize users for sending back a copy of bill, an option to buy exclusive deals
To know more, download the app from Google play store or log on to www.woffr.com