Proven international business leader, to accelerate SD-WAN growth across region
Dubai, UAE – July 26, 2016 – Silver Peak, the global leader in broadband and hybrid WAN solutions, today announced the appointment of Nick Applegarth as Vice President, Sales, EMEA. Applegarth joins Silver Peak as the company looks to accelerate its growth in the SD-WAN and service provider markets across the Europe, Middle East and Africa region.
With more than 25 years of experience in the telecommunications and technology industry, Applegarth has a diverse background that includes senior general management, international sales, and marketing management. He is responsible for leading the EMEA sales team, enabling Silver Peak service provider and channel partners to capitalise on the rapidly growing SD-WAN market, and explore new opportunities for market expansion in the region.
“We are thrilled to have Nick on board,” said Chris Helfer, senior vice president, worldwide sales at Silver Peak. “This is an exciting time at Silver Peak as we establish the company as an SD-WAN trailblazer and capitalise on the addressable market opportunity that is estimated by IDC to eclipse $6 billion by 2020. Nick’s experience of building and leading business growth, along with his understanding of the EMEA market, will be a huge asset in helping us achieve sales success and position Silver Peak as the leader in the fast-growing SD-WAN space.”
Prior to joining Silver Peak, Nick served as Vice President Sales EMEA & Asia at Enghouse Interactive, where he was responsible for maintaining the company’s most significant telecommunications relationships and driving high levels of growth in emerging markets. Prior to that, he served as Vice President EMEA for CosmoCom, Senior Vice President and General Manager of EMEA at Envox, and EMEA Managing Director at Nuance.
“I’m extremely excited to join Silver Peak as the company accelerates its expansion into the emerging SD-WAN and service provider markets,” added Applegarth. “The demand for a more secure, flexible source of connectivity with improved performance and reliability is growing rapidly and I welcome the opportunity to lead Silver Peak into the market across the region.”
About Silver Peak Systems
Silver Peak is the leader in building SD-WANs. Silver Peak enables enterprises and service providers to flexibly and securely connect users to applications via the most cost-effective and highest performing WAN connectivity available. With Silver Peak’s solutions, customers can augment or replace MPLS networks with secure broadband connectivity, leveraging existing WAN investments while dramatically reducing ever-increasing WAN costs and complexity. Customers benefit from unprecedented levels of visibility, control and security over all traffic traversing the WAN, while improving application and network performance. With Silver Peak, sites can be rapidly and non-disruptively expanded, moved or changed as business demands evolve. Learn more at www.silver-peak.com.