Provides 24×7 access to sanitary and hygiene products for students of Stanza Living
Creates access to relevant brands for daily needs
Pilot launch at Chicago and Paris House residences in Greater Noida, plans to expand across all female residences n Delhi-NCR and further as we launch our operations in other educational hubs
14th February 2019, New Delhi : Stanza Living, India’s leading student accommodation provider and SIRONA, a social start-up focused on providing feminine hygiene and wellness solutions for women on the move, have joined hands to launch SIRONA Hygiene Pod – India’s first digital vending machine for feminine hygiene products. Piloted in Stanza Living residences, the SIRONA Hygiene Pod provides students 24×7 access to many category-first feminine hygiene and wellness products, at just a tap.
Stanza Living residents can access a comprehensive range of products including feminine washes, Sirona Menstrual cups, PeeBuddy (India’s first female urination device), Intimate Wet Wipes, Tampons, Sirona Herbal Period Pain Relief Patches, Sanitary Disposal Bags, Panty Liners etc to address their sanitary and menstrual needs. The machines accept Paytm, digital payments as well as cash.
Speaking about the partnership, Anindya Dutta and Sandeep Dalmia, Co-founders, Stanza Living said “Stanza Living is creating bespoke student living experiences. This means, we not only create high-quality residential spaces designed for students, but also drive value by bringing an array of exciting brand propositions to their doorstep. Our aim is to plug even their smallest daily needs. The partnership with Sirona: PeeBuddy is targeted at a specific concern – ensuring that our female residents can have round-the-clock access to healthy and enabling products under one roof. We are excited to partner with a brand like Sirona: PeeBuddy, that has pioneered some of the leading feminine hygiene and wellness solutions, uniting in our efforts to provide relevant brand experience to our consumers.
Speaking about the Sirona Hygiene Pod, Deep Bajaj, Founder, PeeBuddy & Sirona Modern Menstrual Hygiene Products said “As a start-up, our life revolves around identifying and solving those Intimate & Menstrual issues for women which are not openly discussed. We started with Dirty Toilets with PeeBuddy & went on to introduce many category-first products under SIRONA which have been well appreciated by customers. ‘Sirona Hygiene Pods’ are a step towards disrupting the distribution hassles faced by women by bring products closer to them, with round the clock access. We loved the ideology of Stanza Living and the importance they give to many such needs for their residents and decided to launch the first ever pod with them.
Apart from addressing immediate sanitary requirements of young women, this is also an exercise in educating them about the wide variety of customized solutions for diverse hygiene and care needs.
As Sonal Kumari, resident, Stanza Living Paris House, the company’s residence for girls, says “Having the Hygiene Pod within our residence premises is extremely convenient as we can try different hygiene products, anytime we want. We want to thank Stanza Living and Sirona for this helpful initiative.“
Feminine hygiene is a serious national issue, with concerns around limited sanitary options available to women, poor public hygiene set-ups as well as lack of awareness about specific solutions designed for women’s wellness needs. The Hygiene pod sits at the centre of this as a much-needed intervention for Indian women. Stanza Living will soon be extending this partnership across its planned residences in Bengaluru, Hyderabad, Chennai, Pune, Ahmedabad and Indore, with the intent to continue making student living hassle-free.
About Stanza Living:
Stanza Living (www.stanzaliving.com) is a tech-enabled student community living concept which is reimagining student housing in India by transforming it into an experience product, in-line with evolved hospitality sectors like hotels and serviced apartments. From smart-space planning in residences to gamifying delivery of food for operational effectiveness, from exclusive community engagement programmes to delivering reliable and standardized services through technology integration, Stanza Living operates with a full-stack business model that puts students at the heart of its product and service design, development and execution. The company currently operates in Delhi-NCR and plans to expand its presence across multiple student markets in the country in the coming months.
About Stanza Living Founders:
Stanza Living was co-founded by Sandeep Dalmia and Anindya Dutta in 2017. Dalmia is an alumnus of Delhi College of Engineering and IIM Ahmedabad. Prior to Stanza, he was a Principal at Boston Consulting Group. Dutta was previously a Real Estate investor with Oaktree Capital and prior to that, he worked at Goldman Sachs In London. He is an alumnus of IIT Kharagpur and IIM Ahmedabad.
About Sirona and PeeBuddy:
Sirona (https://www.sironaindia.com/) is an award winning intimate & menstrual hygiene product brand providing solutions to ‘ignored & unaddressed’ feminine hygiene woes and wellness-related problems. Formally incorporated in 2015s by Delhi-based entrepreneur Deep Bajaj (Founder) & Mohit Bajaj (Co-Founder), Sirona was an outcome of the numerous bad experiences that the women around them suffered, in terms of basic and intimate hygiene issues that remain largely unaddressed in a country like India. The company is widely popular for being the maker of India’s first portable, disposable & highest selling female urination device, PeeBuddy.
An online-first brand, Sirona’s products are available across its own e-commerce website as well as online marketplaces such as Amazon, Flipkart & Nykaa. The brand also has a sizeable offline presence at around 150 outlets across Delhi-NCR, retailers such as 24×7 convenience stores, Le Marche, Modern Bazaar, Krishna Marche 37, Guardian etc. A bootstrapped company which eventually raised a pre-Series A funding of Rs 2.96 crore from Indian Angel Network two years later, Sirona has emerged as one of the most awarded start-ups in its category.