In the wake of the deeply disturbing Blue Whale game phenomenon, all members of society bear the responsibility to protect vulnerable communities and groups from cyberbullying. We at NASSCOM – DSCI have apprised our member companies of the gravity of the situation and issued an advisory for all stakeholders concerned to annihilate the danger posed by this game. We have also reached out to the Ministry of Women & Child Development to issue alerts to parents, schools and colleges, and recommended that it activates a hotline or web portal to receive tip-offs to identify sources of the game. Together, we hope that we can bury the blue whale for once and for all.