Street art has a social message, artist Ruchin Soni tells Pearl Academy students

 

~Celebration of Art~

 

New Delhi, 20th September, 2017: Pearl Academy organized a workshop and interaction with well-known artist Ruchin Soni at their Noida campus. Soni, who has a special interest in street art and murals, shared with the students his experiences in doing various street art projects.

Being a street artist, I take my work as a responsibility as it reaches out to the masses directly. But at the same time, I enjoy my work and the idea behind street art is to share a social message with the public,” the artist said during the workshop. The highlight of the workshop was the career advise by Ruchin to the students. He also encouraged the students on opting street art as a career option only if they are deeply inclined and passionate towards this kind of art.

Pearl Academy aims to make its students industry ready. It is therefore important to introduce young minds to global cultures, languages, values and people. The interaction with Ruchin gave students an insight into a specialized art form. Ruchin has been a part of the Street Art Festival in Delhi since its inception. His work adorns the walls of urban village of Shahpur Jat, Rain Basera on Mahatma Gandhi Marg, as well as India’s longest mural at Tihar Jail in New Delhi. Besides, he has worked as a freelance graphic designer, illustrator and cartoonist for various companies including Indigo Airlines, Quicksand designs (BLOT), Thinking Design, I me am designs, Indsights, Arts 1st, Flow India and Toppers Academy, to name a few.

Dr. Veena Jhamtanai Dutta, Director Delhi NCR (West & East) said, “At Pearl Academy we aim to give maximum exposure to our students. I am happy that our students got this wonderful opportunity to share their ideas and insights with Ruchin Soni.”

“I was quite excited to attend his workshop as I have been following his work closely. Being an art lover at heart, attending the workshop was a great experience”, said a student of Pearl Academy.

About Pearl Academy

 

Pearl Academy, India’s leading institution in design, fashion, creative businesses and media studies has been a catalyst for success of the students across creative industries for over two decades. With a legacy of 25 years, Pearl Academy offers over 30 uniquely designed under-graduate, post-graduate and professional development pathway through its campuses in Delhi NCR (East & West), Jaipur and Mumbai. Its reputation of preparing ‘Industry ready’ professionals has been recognized by leading fashion, retail and design brands, which has helped in establishing a healthy track record of over 95 per cent placement for the last three years. Its path-breaking alliances with renowned bodies such as the Fashion Design Council of India (FDCI) and Institute of Indian Interior Designers (IIID) have ensured that its faculty and students get an exclusive access to ‘industry in the classroom’.

The institution was ranked as the best private fashion college in India for the fourth consecutive year by India Today – AC Nielson survey, The Week- Hansa Survey and Outlook – Drshti Survey. Academy was awarded the ‘Best Design Institute in India’ 2016 and 2017 by industry body ASSOCHAM. Jaipur campus of the academy was ranked as one of the most beautiful college campuses in India by India Today. The institution was also awarded as ‘Best Education Brands 2017’ in Fashion Design Category by The Economic Times. Pearl Academy is a member of Laureate International Universities network, a global network that has presence in 25 countries, serving more than one million students. The Academy is also closely associated with renowned global institutions such as London College of Fashion (England), Domus Academy (Italy), Media Design School (New Zealand) and NABA (Milan) amongst many others. For more information, please visit: www.pearlacademy.com