Urbanears is putting sweat up for sale with headphones drenched in the sweat of inspiring movement-makers from fashion, music, and sport— all aiming to put the beauty of sweat in the spotlight.
STOCKHOLM – May 26, 2016 – The Limited Sweat Edition is made in collaboration with seven stand-out individuals from music, sport, and fashion, who’ve each been given their own Hellas headphones from the Urbanears Active collection to wear during the workout of their choice.
Three of these special editions were created by running coach Knox Robinson, dancer ‘WilldaBeast’ Adams, and musician Amanda Bergman, who can be seen sweating it out in the Mojave Desert in a short film available at www.urbanears.com/sweat.
“There’s a crucial connection between music and running. The two don’t rely on each other per se but when combined in the right way the results can be amazing,” says Knox Robinson.
Also putting their sweat-soaked headphones up for sale are British singer V V Brown, American model Barbie Ferreira, German fashionista Bonnie Strange, and French DJ and entrepreneur Nadege Winter.
Each pair of Hellas headphones is sealed in a bag post-workout, signed and labeled with the details of the sweat-session. Buyers are given the choice to either keep the headphones as a collectors item, or pop open the bag and put them back into use— which isn’t as disgusting as it sounds thanks to Hellas’ washable headband and ear cushions.
”The Limited Sweat Edition is about really going for it in whatever activity you choose,” says Sofia Hjelm, brand manager at Urbanears. “Teaming up with these creative individuals who also happen to enjoy breaking a sweat makes perfect sense for us.”
On May 27 the first Limited Sweat Edition headphones will go on sale, online at urbanears.com/sweat. Additional pairs will be released at regular intervals in the weeks to follow.
URBANEARS ACTIVE COLLECTION
Hellas is a member of the Urbanears Active collection with sweat-friendly headphones for your active life. Get that wireless edge with on-ear Hellas, made with Bluetooth technology, a built-in swipe interface, and removable parts that can be thrown in with the wash. Or go sleek and lightweight with Reimers earbuds, featuring perfect EarClick technology and a reflective, tangle-free cable. Both have parts that are easy to wipe down or wash— so you can really go for it.
ABOUT URBANEARS
Based in Stockholm, Sweden, Urbanears makes headphones that fit your everyday life. Supplying the perfect listening device for anyone with a pocket full of music and a wish to make the most of it, Urbanears models are designed to optimize sound and captivate self-aware customers by matching preferences in size, style, design, function, and relation to music. Other companies may try to emulate the brand, but Urbanears is the original in colorful headphones.