Total US Beverage Alcohol Consumption Drops by 3.8m Nine-Liter Cases in 2016
Beer, cider and mixed drinks drive decline, while wine and spirits post growth Released today, the IWSR US Beverage Alcohol Review (US BAR) provides a complete picture of annual volume trends and underlying drivers in the US market. Results from 2016 data show a fast-evolving product marketplace where lower-priced brands struggle to capture …