Twitter leads Facebook and Instagram in B2B channel initiatives, according to Pulp Strategy’s Future of Content 2017 report
Amongst non-conventional B2B channels, Twitter steers ahead of Facebook (25.3%) and Instagram (18%) by garnering the approval of 47% marketers New Delhi, 18 July, 2017: 75% of marketers chose Instagram as their most preferred channel for sharing image-based content, while Twitter and Facebook garnered brand approval ratings of 63% and 56% respectively for the …