Tag «Angel Young»

NIELSEN LAUNCHES DIGITAL AD RATINGS IN HONG KONG

  Nielsen Digital Ad Ratings Brings Accountability and Accelerates Growth of Hong Kong’s Digital Advertising Market   Hong Kong – March 7, 2017 – Nielsen (NYSE:NLSN) today announced the launch of Digital Ad Ratings in Hong Kong in collaboration with Facebook, further expanding the solution’s global footprint and setting the industry standard for digital campaign measurement. Digital Ad …

Nielsen: Mainlanders still key to Hong Kong’s retail business

Hong Kong-Dec 2, 2016- Hong Kong businesses still have a big chance to win if they find the right way to attract mainland travelers, though the fast growing cross-border e-commerce offer them easier and cheaper access, a latest Nielsen study shows. According to the 2016 Mainland Tourists Syndicated Report conducted by Nielsen, a global leading …