at the very Core of it all … is Content!
It was in the office that I first came across their work – a sleekly made attention grabber of a brochure that they had made for one of their clients, who in turn had sent it across to us, as their calling card. It wasn’t one of those garishly overpainted Christmas tree productions that are …
What does the World Environment Day mean to you? The question, in itself, may sound simple, but when it was posed to a wide cross-section of people, the answers were as baffling as they were callous. Members of the Azure team conducting the survey were naturally aghast by the sheer lack of awareness about the …
If you are late for three days in a month, at Azure, they don’t deduct a day’s salary, as the generally accepted norm goes. Instead, the salary cheque is withheld for the number of days one attends office late. Pretty radical and one should hasten to add, effective as hell. It is just another example …
I was all of 22 when I had joined Azure, many summers back. An almost fresh graduate who had already worked in two reputed agencies, I too, had stars in my eyes, literally. A job to me meant economic independence – monthly pay cheques that would “empower” me to buy all those shoes I had …
I don’t remember the year. But I distinctly remember the card. It had three colour pencils fabricated inside – saffron, green and navy blue; along with a few toothpick sized sticks and some colouring papers with an appeal, to do something concrete, to celebrate the Independence Day. I had left whatever I was doing and …